Recently, when dealing with the brand public relations crisis, China, a domestic make-up brand, was arrogant in responding to consumers' questions, which led to strong condemnation. Soon, "Chinese learning Chinese characters, effective" went on a hot search, and triggered a ridicule that "the wealth that splashed the sky will go to the stationery industry". Deliberately used this incident to return to China, took the opportunity to promote themselves, gained a lot of traffic, and gained a lot of free exposure opportunities for the brand. Germany used practical actions to prove how enterprises should respond to consumers and serve the society.
When Hua argued that there was no problem with product pricing, Deli Stationery quickly launched a series of counterattacks. First, it issued a brand declaration on social media, indicating that the price of its products is more close to the people. In the live broadcast, Deli Stationery delivered its brand concept with the slogan "mechanical pencil is really not expensive". Compared with China's marketing methods, its effective operation has won the favor of more consumers.
Deli's dispute with China;
On September 26th, 2023, Hua wrote in the official Weibo: "I, Hua, am six and a half years old. I have a dream to be a high-end brand based on the local market and going global. " And commented in the Weibo comment area: "Does anyone really take grams to measure the value of eyebrow pencil?" After that, Hua used a pencil to compare with mechanical pencil, hoping to make consumers accept the high eyebrow pencil pricing by stealing the concept.
As soon as Hua's remarks came out, Deli Stationery quickly replied on the social platform: "If I had a mechanical pencil, 3 packs and 60 refills. I dare ask you, how to deal with it? " The "return" of Deli Stationery has attracted the attention of netizens. On September 28th, the number of topics about Delight Weibo rushed to the top of Sina's hot search list, and Delight also gained more consumers' attention because of "taking advantage of marketing".
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