1.SEO optimization
SEO refers to the use of search engine rules to improve the natural ranking of websites in search engines, so as to get more free traffic. SEO optimization is a more accurate drainage method, with lower cost, but the disadvantage is that it is slow in aging and requires certain optimization skills or a certain cost.
2. bidding SEM
SEM search engine marketing, namely bidding ranking, is a paid promotion method. In the search result information of Baidu or other search engines, we will find that some information is marked with the word "advertisement" at the end, which is the information of customers opening accounts on platforms such as Baidu. This method has low technical threshold, fast ranking and good exposure effect. The disadvantage is that you need to invest a lot of money!
3.B2B promotion
For example, Alibaba, HC Network, Universal machinery network, etc. We only need to register a member account on each B2B platform to publish product information, which has the advantages of more B2B platforms, good weight and good publishing effect.
4. Blog and microblog promotion
Mainly use Sina Weibo, namely blog, to publish the information to be published on the platform in the form of blog posts, which has the advantages of less publishing restrictions, quick effect and free change.
5. Social platform promotion
For example, WeChat, QQ group promotion, this promotion method is low in cost, but it needs a lot of groups, frequent operation is easy to title, and attention should be paid to the rhythm.
6. Media publicity
For example, Baijia, Zhang Xiong, Today's Headline, Big Fish, Tik Tok, Aauto Quicker, Volcano Video, and other live broadcast platforms all belong to the form of self-media.
Including graphic+video forms, various.
7. Question and answer promotion
For example, Zhihu, Baidu know, 360 Q&A and so on. This method is very suitable for word-of-mouth promotion. The search engine is well collected and the cost is low.
8. Community promotion
For example, Baidu Post Bar, Tianya Forum, Cat Pup and so on. This promotion method has low cost, but it is easy to be deleted by the system. Nowadays, forum websites have the function of automatically identifying advertisements. Putting these platforms requires some efforts in articles and must be soft enough to ensure survival.
9. Soft text promotion
This project is basically a must-do project for enterprises. Mainly through the media to deliver the company's soft text and business information. Its advantages are high authority, low cost, high exposure, long survival time and good collection. The disadvantage is that it is impossible to interact with readers in real time and the transformation is difficult to monitor.
10. Video Marketing
Including long videos such as Youku, Iqiyi, Tencent and Tudou, and short videos such as Tik Tok and Aauto Quicker, it is flexible and convenient, and it is easy to accumulate customers on it, but it is not easy to suck powder, which requires certain creativity and video editing ability.