Maybelline, which started in new york 19 17, is a trendy make-up brand. Its mascara and mineral foundation are the best-selling star products.

Maybelline's name consists of the name of American chemist Williams' sister (Maybelline) and the second half of vaseline. Maybelline has a brand history of 100 years. Maybelline new york provides professional facial makeup, eye makeup and lip makeup products.

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Brand positioning of Maybelline

Unlike many international high-end cosmetics, maybelline new york does not blindly pursue high-end routes. Maybelline's target group is ordinary consumers. Maybelline once had a slogan "Let every woman in China have at least one Maybelline product".

With regard to sales channels, according to the national conditions of China and a large number of consumer surveys, maybelline new york chooses supermarkets, chain convenience stores or mid-range shopping malls with the strongest penetration, and the convenience of purchase is also an important factor in sales.

Maybelline is now the leading mass cosmetics brand in the United States, with nearly 200 products. Its sales outlets are all over the major mass product retail stores in the United States, such as daily necessities stores, discount stores, supermarkets, cosmetics counters, etc., and the sales range is as high as 129 countries and regions.

Baidu Encyclopedia-Maybelline