1, Jeep brand originated from the US Army's demand for light off-road vehicles during World War II. The origin of Jeepspirit can be traced back to American western culture and adventurous spirit, as well as Jeep's performance and legendary experience in various extreme environments. For example, JeepWrangler is a classic off-road vehicle, which represents the core value and technical strength of Jeep brand. Jeepspirit can be embodied in Jeep brand advertisements and social media. For example, the advertising slogan of Jeep brand "GoAnywhere, DoAnything" is the embodiment of Jeepspirit.

2. As an automobile brand, Jeep's main application scenario is driving on roads or in the wild, providing off-road and adventure functions. Jeepspirit can be used in outdoor sports, tourism, cultural entertainment and other scenes, and it is a cultural symbol with universal significance. For example, JeepWrangler is a very popular model in go on road trip in the western United States, which can lead passengers across various terrains and explore the natural scenery and cultural heritage of the United States. Jeepspirit can be used in various cultural activities, such as music, movies, fashion and other fields, and become a trend and cultural symbol.