American sports equipment brands. Down there? Armour (new york Stock Exchange code UA) is headquartered in Baltimore, Maryland. This company mainly produces sports equipment. UA mainly produces tight underwear (for example, under basketball uniforms and baseball uniforms) or shoulder pads (for example, shoulder pads for American football or hockey), but in addition, UA also produces sweaters, ordinary Tee, long sweatpants and so on. Down there? Armour led the trend of producing tight-fitting sports equipment made of sweat-absorbent polyester yarn. Subsequently, Nike (dri-fit? Pro series and Reebok(NFL equipment series) have also followed suit. . . In June 2006, in? Armour released a brand of football splint with the slogan "Click Click". This very successful company was founded by former Maryland football star Kevin? Wood board. Tired of the painful feeling that cotton TEE is soaked with sweat after exercise, Kevin? Plank invented and developed a prototype material that can keep athletes fresh and light during strenuous exercise. Then he immediately persuaded college football teams in two hot cities to buy his equipment: Georgia Institute of Technology (in hot and humid Atlanta) and Arizona State University (in Phoenix, near the desert). Then the NFL team Atlanta Falcons also put on this brand of equipment. Since then, the number of teams choosing UA devices has been increasing, including more than half of NCAA? Organization? 1-A football team. At the same time, the company also designed and manufactured many equipments for other sports. Down there? Armour's company is headquartered in Baltimore. In 2003, the company began to advertise with the theme of "Warriors", and their slogan was "We? Must? Protection? This? House "(this slogan is still used today). In 2004, in? Armour designed uniforms for the Maryland water turtle football team, and also designed uniforms for the team's coach Ralph? Friedgen advertising company. On June165438+1October 18, 2005, United Airlines made its initial public offering. On the first day of trading, UA created the second highest first-day gain in history, and its share price tripled from 13 at the opening to 26 at the closing. From June 5438 to February 2005, UA announced that it had signed a five-year contract with Auburn University Sports Team, and since then UA has become the official supplier of this university sports team. In March 2006, UA and Texas Tech University, Nanhu? Carol? Tall? The school football team also signed a similar contract. In August 2006, UA, Nike and Reebok became the three official sports shoes manufacturers in the NFL. February 2007? UA of MLB and Chicago? Cubs Chicago Cubs reached an agreement, and Cubs allowed UA to put advertisements on outfield doors on both sides of their home court. "This is the first time that bears have allowed advertisements or any signs to appear on outfield doors. Team marketing director? Jay. Blunk said that many companies contacted them to place advertisements in the venue, and he said UA was the best choice. " In April 2007, the University of South Carolina signed a six-year football equipment contract with UA, with a value of108,000 USD. The contract stipulates that UA becomes the official sporting goods supplier of the South Carolina football team, and UA is responsible for providing clothes, jerseys and sneakers. At the same time, team coach Steve? Spurrier is likely to be the spokesperson of this brand. The brand UA began to become popular overseas. They set up their European headquarters in Amsterdam. Britain, Canada, Europe, Japan, Australia, New Zealand and South Africa have all become their development goals. In May 2007, at the recent general meeting of shareholders, CEO? Kevin? Plank announced a new marketing strategy: "Team? Girls ",they aimed at the women's sports market. At the same time, he also announced the expansion plan of the sports shoes department as early as 2008. l？ In America? Mention it? Armor will inevitably think of high-end professional sports equipment, right? Armor? Gradually become? The pronoun of "professional"