Group philosophy: dedication, integrity, innovation and transcendence.
Group strategy: integration, innovation, industrialization, trillion.
Integration: integration into the world aviation industry chain and regional development economic circle.
Three new: the new trinity; That is, the shaping of brand value, the innovation of business model and the construction of integrated network.
Five modernizations: promoting market-oriented reform, professional integration, capitalization operation, internationalization development and industrialization development.
Trillion: Challenge the goal of earning one trillion yuan in 20 17 years.
Group quality policy: values, organization, quality and mechanism.
Value: the brand value of quality first.
Organization: a modern organization with a standardized system.
Quality: rigorous and meticulous professional quality.
Mechanism: the mechanism of improving user satisfaction.
◇ Group Quality Code of Conduct: Honesty and trustworthiness, Excellence; Do it once, and the defect is zero.
◇ Group mode attack slogan: Build a national defense sword and enhance China's national prestige.
◇ Group Quality Culture Slogan: Quality is the life of aviation people.
◇ Group's first-class environmental protection slogan: people transform the environment, and the environment shapes people.
◇ Group brand culture slogan: Brand is value.
Hongdu cultural concept
Hongdu spirit
Dedicated to aviation, hard work, pioneering and enterprising, striving for first-class.
◇ Strong five spirits
Self-reliance, truth-seeking and innovation; Perseverance, unity and forge ahead; Dedicated to aviation, bravely climbing the peak