Company name: LG foreign language name: LG headquarters location: LG Gemini Building, No.20 East Ruyi Road, Yongdengpu District, Seoul, South Korea Established time: 1947 65438+ 10/5 October Business scope: Electronic, chemical, energy and communication service finance company type: joint-stock company slogan: create value for customers, people-oriented annual turnover: 543./kloc- Number of employees: 75,000? (20 17)? (LG Electronics)? Fortune 500:No. 178 (20 18) (LG Electronics)? Status: official website, the second largest Korean group after Samsung:: lg/main/main.dev corporate culture, name meaning, ideal society, logo, lg way, LG blueprint, overseas scale, development history, industry field, electronics, chemistry, clothing, communication and service, corporate honor, corporate culture name meaning LG is the initials of Lucky Goldstars, translated by Lexi Venus. The ideal society is a society that makes customers' lives more comfortable, safe and rich. It is a beautiful society that overcomes diseases and eliminates environmental pollution. This is an affluent society where technology replaces poor resources. It is a high-tech automation society with higher quality of life. This is a multimedia information world, and all people can enjoy the benefits of information. Visualize the five concepts of the whole design world, future, youth, talents and technology. Basically, L and G are placed in the outer circle, indicating that human beings are the center of our LG management. It symbolizes the determination of LG people to establish close relations with customers all over the world and strive to satisfy customers. One eye indicates pointing, concentration and a smile. The asymmetrical shape of the blank on the right symbolizes adaptation to change and creation. The color LG red (Pantone 207C) represents LG people's will to challenge and care about the world beyond race, warmth and kindness, while LG gray (Pantone 430C) symbolizes technology and trust. LG Way LG Way is the traditional corporate culture of LG, which means relying on LG's action mode, practicing LG's business philosophy of "creating value for customers" and "respecting people's management", and finally achieving the goal of "first-class LG". Right path management is not only the fundamental value pursued by LG, but also the unique action mode of LG that practices LG's business philosophy. Right management is not pure ethical management. The real right management refers to cultivating the strength to win in the competition and creating substantive results on the basis of ethical management. "LG way" is the basis of LG employees' thoughts and actions. Her aim is to "create value for customers" and "people-oriented management" as the business philosophy, strive to practice the correct management methods, and finally achieve "first-class LG". LG's blueprint 1, LG trusted by customers. 2.LG, which attracts investors the most? 3. LG that talents yearn for. 4. LG whose competitors are both afraid and want to learn. Overseas scale LG Group has set up 365,438+0 research centers in six countries around the world, and R&D investment has accounted for 5% of the group's total revenue. Through overseas research institutions, we are further strengthening our technical strength. LG Group's research institutions in Chicago, San Jose and San Diego, Sendai, Germany and Dublin, Ireland are using high-tech research equipment to vigorously carry out various scientific research activities to realize the early arrival of a high-tech society. Korea, which has a history of 1945, has just been liberated from Japanese colonial rule, and capitalism has begun to sprout, which has opened a new era of chemical and electronic industries and laid the foundation for the two pillar industries of LG Group, namely chemical and electrical and electronic industries. On 1947, the founder of LG Group, Allianz Jurui, founded Lexi Chemical Industry Co., Ltd. (now LG Chemical). Since then, the history of LG Group has been written on this barren land. LG Group started its commercial activities by producing cosmetics "Weilai Cream". In order to develop cosmetic bottle caps that are not easy to break, LG Group entered the plastic industry for the first time in Korea. 1952, when the Korean War broke out, LG Group made this decision without indomitable will and strong enterprise spirit. LG Group has produced plastic products such as combs, soap boxes, toothbrushes and tableware, which have contributed to improving people's living standards. 1954, LG successfully developed the earliest toothpaste in Korea with its own technology, defeated Colgate toothpaste in the United States, quickly occupied the domestic market in Korea, and contributed to the improvement of national health. LG Group established Lexi Petroleum Company on 1959 and began to produce soap and glycerin. At the same time, in the process of expanding the field of plastic industry, LG Group established Venus Society (LG Electronics) in 1958, and produced the first vacuum tube radio A-50 1 in Korea in 1959, which opened a new era of Korean electronics industry and set up the first comprehensive electronic product factory in Korea. In this way, in the 1950s, LG Group had laid the foundation for the two pillars of its corporate activities, namely, the chemical and electrical and electronic industries, and played a pioneering role in the industrial development of South Korea. 1962, LG group established Korean cable industry (now LG cable), which expanded the field of electrical and electronic industry. From 65438 to 0967, LG Group established Hunan Refinery (now GS Caltex), the first private refinery in Korea, and entered the field of basic raw materials industry, laying the foundation for its entry into heavy chemical industry. Besides, Lexi Chemical (now LG Chemical) produced the earliest Korean synthetic detergent "Haitai" in 1964, and also produced kitchen detergent and liquid shampoo "Shampoo" in 1967. Jinxingshe (now LG Electronics) took the lead in producing electric fans, freezers, black-and-white TVs, air conditioners, washing machines and elevators in Korea in 1960, 1965 and 1969 respectively, and its sales exceeded 1000 billion won, so it founded the company. At this point, LG Group ranks among the leading enterprises in South Korea's chemical, energy, electrical and electronic industries, and ushered in the hopeful 1970s. In 1970s, South Korea adopted an export-oriented policy to promote rapid economic development and enter the ranks of emerging industrial countries. However, the 1970s witnessed two world oil crises, and the domestic political turmoil in South Korea made the business environment worse and worse. 1969 65438+February 3 1, the founder of LG group, Jurenhui, died and became the second generation president, ushered in the 1970s. After taking office, President Masako said that "the 1970s was a turning point for LG Group to go international" and decided to take down-to-earth development policy and internationalization as the main policy in the 1970s. For this reason, LG Group designated 1970 and 197 1 as "year of stable operation", which laid a solid business foundation. 1972, the sales of Lexi Chemical (now LG Chemical) exceeded 1 1 100 million won, and the export volume reached US$ 5.3 million. The export performance of electronic products of Jinxingshe (now LG Electronics) increased by 170% over the previous year. Hunan Refinery (now GS Caltex) has completed the first and second expansion projects, and its production capacity has tripled in just three years, laying a foundation for the development of major enterprises. At the same time, LG Group accepted Van Han Fire Marine Insurance (now LIG) to enter the insurance industry in 1970, and established an international securities company in 1973, and began to set foot in the securities industry, successfully expanding its business field from manufacturing to service industry. At the same time, LG Group is committed to giving corporate profits back to the society and showing a mature corporate image that is close to the people. After Lexi's chemistry, Venus Society (1970), Venus Communication (1975), South Korea Mining Refining (now LG-Nikko Copper Refining) (1975), Peninsula Co., Ltd. (now LG Co., Ltd.) (1976), Venus Electric (. Korean Continental Carbon (65438+ and other companies 1973, LG Group established the school legal person Lian 'an College and began to serve the society through education. 1975 LG established academia sinica, 1977 began to produce color TV sets. 1977, LG's total sales reached 1000 billion won. It can be said that in the 1970s, LG Group developed into a national enterprise and established a mature corporate image through solid development, expanding its business fields and serving the society. 198 1 set up a production legal person in the United States, 1986 set up a production legal person in Germany. In the field of chemistry and energy, LG Group focuses on the petrochemical industry that Weilai (now LG Chem) focused on after 1983. 1988, Hunan Refinery (now GSCaltex) built a polypropylene (PP) plant with an annual output of120,000 tons and a aromatics (BTX) plant with an annual output of 450,000 tons. At the same time, the TPA plant with an annual output of 200,000 tons was started, and it began to devote itself to diversified development in the petrochemical field. In the field of electrical and electronics, after 1980s, LG Group led the development of high-end products such as color TV sets, video recorders and computers, and concentrated on investing in the semiconductor industry, leading the development of high-end technology era. At the same time, Venus Semiconductor developed the Korean standard switch, which opened up a new world for Korean communication. Venus wire (now LG cable) quickly realized the conversion from copper communication to optical communication, from ordinary wire to extra-high voltage special wire, which led the transformation of cable industry. In the field of chemistry and energy, LG Group has continuously deepened and developed existing fields such as plastics, daily necessities and precision chemistry. With the petrochemical industry developed in Lexi (now LG Chem) after 1983 as the center, it re-entered the cosmetics industry, expanded the synthetic industry and entered the pharmaceutical industry, realizing the diversification of business fields and began to enter the ranks of multinational enterprises through active overseas investment. Venus wire (now LG cable) quickly realized the conversion from copper communication to optical communication, from ordinary wire to extra-high voltage special wire, which led the transformation of cable industry. LG group established LG Ad on 1984 and began to set foot in the field of comprehensive advertising. 1987 received Korean express (now LG card), established STM (now LG CNS), and entered the professional fields such as credit cards and computer systems. In order to welcome the 40th anniversary of the establishment of 1987 LG Group, LG Group completed the LG Twin Towers in Ruyi Island, further enhancing the overall image of the Group. 1988 set up production bases in Mexico, Thailand, Egypt, Philippines, Italy and Britain. Subsequently, LG Group implemented the "F-88 Plan" and "V Plan", formulated a long-term development blueprint, resolutely carried out enterprise reform, and ushered in the 1990s. 1990, President Zizi released "2 1 century business philosophy" and "creating value for customers, people-oriented business" and other new business concepts based on organizational structure and operation system reform, self-discipline management and personnel training, which pointed out the future blueprint for LG Group and laid the conceptual foundation for enterprise management. 1990 set up a production base in Indonesia. 1992 set up a production base in China. 1995, in order to create a distinctive corporate image, LG Group started its globalization-oriented engine by changing its name to LG and a series of CI revision projects. Following President Yazi, Benmao became the third generation president of LG Group, which opened a new era for LG Group, launched the second business innovation movement and acquired Genese Company of the United States. After taking office as president, Benmao took "Right Path Management" and "Super LG" as the business core, and made a series of remarkable achievements, such as realizing vertical serialization in petrochemical field, developing a batch of high-end pharmaceuticals, expanding oil refining business into comprehensive energy business, developing various multimedia and digital products, ensuring the strength of information and communication technology in the world, entering the field of Internet and online shopping, and entering the world market. Even though the financial crisis at the end of 1997 paralyzed the Korean economic crisis, LG Group still took "selection and concentration" as the basic principle, solidly promoted enterprise restructuring and became a business model of Korean enterprises. So far, LG Group has built a "2 1 Century Business Architecture" with four business areas as the core. The National Development and Reform Commission (NDRC) released a message on October 4th, 2065438+2003/KLOC-0, saying that it had initiated an investigation into the conspiracy of LG LCD panel enterprises to manipulate the price of LCD panels and implement price monopoly in Chinese mainland, and ordered the enterprises involved to refund the overpaid price of domestic color TV enterprises by 65,438+72 million yuan, confiscate 36.75 million yuan, and impose a fine of 6,5438+44 million yuan, with total economic sanctions. In 20 13, LG Display announced that it would invest 706.3 billion won (about RMB 4.06 billion) to build an 8.5-generation WRGB OLED TV panel production line, and it is expected to achieve mass production in the first half of 20 14. The completion of this production line marks the official entry of organic light-emitting diodes into the era of big screen. LG Electronics plans to launch a smart phone with a flexible screen in June 20 1 13, so as to compete with its long-term competitor Samsung Electronics in a new field. 20 15, 10130 October, LG released its financial report for the new quarter, with a loss of $67.8 million in its mobile phone business. 2018,654381October 25th, LG Electronics announced the financial report for the fourth quarter and the whole year of fiscal year 20 17. In the fourth quarter of 20 17, the loss of LG's mobile division reached1900,000 USD. In 20 17, the sales volume of LG mobile phones was1390,000, which was 1% lower than that in 20 16. In this regard, a representative of LG's Beijing office admitted that the mobile phone business has withdrawn from the China market. 20 18 July18, LG chem announced that it plans to invest 2 billion dollars to build a second battery factory for electric vehicles in China by 2023. Industrial electronics LG electronics (LG. Philips LCD, LG Enoch, LG Micron, Hiplaza, Hi Logistics), Siltron, the largest subsidiary of Lusem LG Group, The business areas of LG Electronics are divided according to the products produced: digital home automation equipment, audio equipment, video cameras, computers, CD-ROMs, DVDs, office automation equipment, VCR digital displays, TFT-LCD, CPT, PDA, TV, HD-TV, CDT, electron guns, PDP, digital air conditioners, dishwashers, freezers, washing machines, microwave ovens, Compressors of electrical appliances companies and other chemicals LG Petrochemical (SEETEC), LG Life and Health, LG Life Science, LG MMA Clothing 1974 LG Fashion started a series of high-end clothing in China under the name of "Bando Fashion". LG Fashion has developed into a comprehensive fashion enterprise such as men's wear, women's wear, casual sportswear and decorations. Based on a stable financial structure. In 2006, LG Fashion became an independent legal person from LG Trading Company, and devoted itself to developing into a global life and culture enterprise. Communication and service LG TeleCom( CS Leader, A-in)、LG DACOM(LG Powercom、LG DACOM Multimedia Inter、LG DACOM Crossing)、LG CNS(V-ENS)、LG N-Sys、SERVEONE(LG Business Development Institute/ACADEMY)、 Honors of LG Sports, LG Card and other enterprises 2008 165438+20081October 27th, LG Electronics won the "China Action Social Welfare Award" and the "Top 50 Workplace Award in 2008" (2008 was sponsored by China Disabled Persons' Federation, China Red Cross Society, china charity federation, China Environmental Protection Foundation and China Press Promotion Association for the Disabled. On June 6, 2008 165438+20081October 6, 2008, LG Electronics won the "Best Foreign-funded Enterprise Award in China Manufacturing Industry in 2008" at the second China Manufacturing Forum. 2008-07-29 China Red Cross awarded LG Electronics the China Red Cross Medal. On June 30th, 2007, LG Electronics became "the most popular enterprise employer for college students". On June 30, 2007, LG Electronics won the award again at the fourth "Bright Public Welfare Award" ceremony, and won this award for three consecutive years. 20 12.08, LG WD-C 12426D won the product innovation award of 20 12 in China household appliances innovation award. 20 18, 18 In February, the "Top 500 World Brands of 20 18" compiled by the World Brand Lab was announced, and LG Group ranked 155.