In the past 1 1 month, Changan Ford seems to have a better life. In the case of a short-term recovery in the auto market, it handed over 2029 1 vehicle, achieving a 30% year-on-year sales growth, and saved a little market face with the explorer's good performance in the SUV range above 35w and the entry-level sedan Focus. However, this data is definitely not a shame for Ford who talks endlessly. With the overwhelming advertisements, Taurus and Mondeo, once popular all over the country, have repeatedly handed in three-digit report cards. This old American company seems to have lost its way under the huge market impact. However, judging a car company with a history of 100 years, it is really unconvincing to comment on a good or bad sentence among the population. Today, we spend a little time talking about Ford's advantages and disadvantages, which seems to be exploring the core reason why he stepped down from the altar.

Ford's greatest advantage is its leather. To be sure, Ford does use cheap materials, which is almost the consistent style of American cars. Whether it is chassis, body or engine, Ford generally gives enough. This is why people's first impression of Ford is that it is relatively stable to drive. Of course, there are sufficient materials, but it does not mean that the technology is good. No matter in terms of intelligence or engine thermal efficiency, Ford has nothing hard to use in recent years, which will inevitably give people a silly feeling.

The large-scale use of 3-cylinder machines is purely a detour. It seems that all brands that use 3-cylinder engines in a large area have experienced a fire period. Ford, like Buick, miscalculated the acceptance of the 3-cylinder engine scheme by Chinese people, which led to a sharp decline in the market reputation of Fox and Forex. However, Buick Hideo quickly recovered after switching back to four cylinders, and its sales surged. In June165438+1October, more than 40,000 full marks papers were handed over. In contrast, Fox seems to need a longer adjustment period. Insufficient market research in the early stage and procrastination in the later stage can affect the reputation of an automobile brand in just a few years.

The appearance and interior are the same as ten years ago. In fact, strictly speaking, although Ford is an American brand, the Ford models introduced to China are basically the works of Ford European team, rather than European brands. In today's car-making technology, all cars can be said to be worlds apart, so the ultimate attraction for consumers to pay the bill must be the care for details. We want a more intimate configuration, a better car and a younger design, but Ford seems to have an endless slogan and then presents us with a static scene. The auto market is also like sailing against the current. If you don't advance, you will retreat. Brand history can no longer be an endorsement of peace of mind. We can win SAIC Volkswagen and praise Weilai BYD to the sky. This is an increasingly fast era. I hope Ford can understand this problem as soon as possible.

Ford's greatest strength is its greatest weakness. To say that Ford's greatest advantage lies in its qualification, as the originator of assembly line production cars, Ford will always be an old brand in the automobile circle, but it is precisely because of such a beautiful credit record that it is timid on the road of evolution. To put it bluntly, there is an "idol burden", and it is easy to pull eggs if you take a big step. So whether Ford can break through the comfort zone and adapt to today's faster-paced competitive environment, let us wait and see.