Perhaps different from other industries, the automobile industry is a heavy asset industry. Once a link is affected, it will be a series of chain reactions, and the pressure on automobile enterprises will become heavier and heavier. For terminal dealers, the latter assessment objectives are still not operational, and the pressure is naturally increasing. Fortunately, since Volvo reduced the burden on dealers on the 2nd, many brands have responded. This warm-hearted move is worth encouraging.
Chinese brand
FAW Pentium? Six policies have been issued to reduce the burden on dealers, including: assessment of reducing the burden, business support, financing support, health and hygiene guarantee, network marketing guarantee, and resource supply and demand guarantee? Six dealer protection policies.
Great Wall Motor? On February 5th, Great Wall Motor and its four brands of Haval, WEY, Euler and Great Wall pickup truck officially launched the "three reductions and three assistance" support policy. Six measures have been taken to reduce the burden on dealers, including assessment, financial burden reduction, financial burden reduction, empowering multi-dimensional experience services, empowering front-line sales teams, and empowering dealers in Hubei epidemic areas.
Dongfeng Shen Feng? On February 5th, Dongfeng Shen Feng announced that it would lower its February sales target in an all-round way and loosen its business policies to the maximum extent. Through a series of measures, such as relaxing various assessment requirements, extending the subsidy period, reducing the conditions required for rewards, and increasing the rent support of the second network, we will subsidize and help dealers and front-line sales personnel.
Guangzhou automobile chuanqi? Four major measures are provided for dealers, namely, reducing the burden by examination, reducing the financial burden, exploring new sales models, and adding "Spring Festival start-up safety fund" of about 1 1 ten thousand yuan.
SAIC roewe? Six major measures to empower dealers to decompress: adjusting target assessment and business policies in February; Reduce the financial pressure; Vehicle logistics support; Dealers can not operate normally due to the epidemic situation, they can apply for suspension of delivery; Online technical support; Employee subsidy care; Online training nursing.
Byd? It also adopted a letter to dealers and issued safeguard policies and measures. The contents include car picking rhythm, marketing guidance, policy evaluation, after-sales support, logistics support and many other aspects. In terms of pre-sale, in February, dealers can independently plan the pace of picking up cars according to the sales situation. Wes/kloc-0-0, the national distributor, was exempted from examination in the first quarter of February, and the service quality examination was cancelled or the re-examination was postponed. After sale, the service provider is exempted from the assessment of spare parts ordering target in the first quarter.
Starway? Seven initiatives have been launched to help sell the front line. They are: reasonable planning objectives, financial burden reduction (vehicles with financial maturity), management burden reduction (exempting all management assessments in February), personnel incentive support, terminal sales support, financial settlement support and headquarters communication support.
Joint venture brand
Dongfeng Da Yue Kia? On February 5th, Dongfeng Da Yue Kia launched the "eight guarantees" for dealers: canceling the indicators and ensuring the demand; Unbind to ensure operation; Cancel the assessment to ensure stability; Strengthen financing and guarantee funds; Speed up settlement and ensure turnover; Adjust the rules for the use of market fees to ensure openness; Additional support to ensure safety; Grab supplies and ensure relief.
Beijing Hyundai? On February 4th, Beijing Hyundai launched three major supports to ease the pressure on dealers. In terms of sales management support, the assessment of the dealer's purchase completion rate in February was cancelled, and the dealer was provided with funds to bridge the bills due, and the interest on funds was partially subsidized to alleviate the dealer's short-term cash flow difficulties.
In terms of marketing support, Beijing Hyundai has increased its online communication and marketing efforts. In terms of after-sales service support, Beijing Hyundai will suspend the dealer sales and after-sales assessment tasks in the first quarter and adjust the after-sales service VOC assessment.
Dongfeng Citroen? Actively share the pressure of dealers, adjust the monthly targets, policies and business behaviors of dealers, and formulate detailed measures from the aspects of lowering the target threshold, increasing financial interest-free support, and increasing terminal personnel safety protection subsidies to ensure the healthy operation of dealer networks.
Ford? On February 6, Ford formulated eight policies, including sales policy, financial support and service, to ease the pressure on dealers. All the cars (excluding Sharp) were given in February? 75? Days of interest-free financial support, especially for Hubei, reduced all the interest payable by dealers in this area in February. Finally, the "accelerated rebate support policy for dealers" has enhanced the cash flow ability, and dealers spend less and get their money back faster.
Dongfeng Nissan? Through the form of "A Letter to Distributors", we help distributors from four aspects: reducing the burden and pressure, loosening the policy, ensuring the supply of goods and empowering the platform. Start rebate subsidies and discount support, and at the same time, interest-free for dealers in Hubei and interest rate cuts for dealers in other regions. Loosen the policy for dealers, cancel the first quarter assessment, and reduce the pressure on dealers' assessment.
FAW Mazda? During the period of epidemic prevention and control, we should weaken the assessment indicators of dealers' sales performance, ease the pressure on dealers' inventory and funds, ensure dealers' rebates, and assist dealers in their normal operations. FAW Mazda has also formulated a special car purchase subsidy policy for soldiers, police, medical staff and other "anti-epidemic" personnel fighting in the front line.
Luxury brand
Volvo? It was the first to take action. On February 2nd, it was announced that in order to alleviate the pressure of dealers in the face of epidemic situation, it was decided not to set the February sales target, but to directly pay personnel subsidies to dealers' employees, with an estimated total amount exceeding10 million yuan. Previously, Volvo had donated RMB 65,438+065,438+00,000 to support vaccine research and development and emergency medical supplies procurement in novel coronavirus.
Audi? On February 3rd, Audi brand announced that, in view of the operating pressure of dealers under severe epidemic situation, while providing remote guidance and support through digital platform, it launched a series of measures, including not assessing the February sales target and giving subsidies to front-line dealers.
Jaguar Land Rover? Study and adjust the target, cancel the monthly assessment. At the same time, appropriate inventory subsidies are provided to dealers according to the models, so as to reduce the financial pressure on dealers.
More measures, to be continued ...
In the face of the epidemic, even under pressure, all car companies choose to stand with dealers and take the initiative to launch a self-help and mutual rescue model. According to relevant calculations, in the first two months of this year, domestic automobile sales are expected to drop by about 20% year-on-year. Fortunately, spring has come, and we still have good hope!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.