The image of film and television advertisement (also called picture) is the most important factor in film and television advertisement. The expressive force and visual impact of image modeling are the most powerful means to show the effect of TV advertising. Film and television advertisements exist in two ways: mobile and fixed.
Rely on moving images to enhance expressiveness and appeal, and pay special attention to the dynamic performance of commodities. There are many ways to make goods move skillfully, which can make goods move: using artificial goods to move; The movement of using light and shadow to create goods.
Auditory elements in film and television advertisements.
The auditory elements of film and television advertisements include advertising language, music and sound.
As the auditory part of advertising language, film and television advertising has two forms: one is narration; The other is the lines of the advertising model. Film and television advertising music includes background music and advertising songs. The sound of film and television advertising is made by people and things in the film and television advertising in the process of movement, and it is also attached to rendering emotions and atmosphere.
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