Either way, it is a deliberate action for car companies, usually in the stage of transformation or upgrading. As we all know, changing the logo is a plus item. Inadvertently, it is easy to cause spit and strange eyes, testing the basic skills of designers and the decision-making power of the team. After all, some consumers really care about the meaning of the logo when buying a car.
Coincidentally, KIA also announced the new year's rebranding, and the battle is not small. Kia created a fireworks show through 303 drones, and officially displayed a brand-new logo and a brand-new slogan in the sky.
The new standard still uses the abbreviation of Kia. From the design point of view, the oval boundary is also cancelled, and the design is more concise and flat, which also meets the current aesthetic standards. There is also a certain degree of improvement in the sense of grade, completely getting rid of the original shape.
In fact, it is not difficult to find that the overall style of car companies that have recently completed the rebranding, whether they are foreign brands or independent brands, is changing to exquisite and simple styles, from complex to exquisite, from multicolor to monochrome, from bright to cool colors. Small changes are mostly silent guidelines, and the brand logo is becoming more and more flat, visually low-key and luxurious, which also plays an auxiliary role in enhancing the overall brand image.
In terms of connotation, Kia Motors said that the design concept of the new goal stems from balance, rhythm, upward and balance: it reflects that Kia Motors will always focus on customer satisfaction in the original business field, expand products and services for the future, and provide confidence for the brand-new customer experience; Rhythm: represents its innovative spirit in the field of travel and always matches the changing needs of consumers; Upward: It symbolizes its determination to truly challenge the brand-new brand from the customer's perspective. The brand-new brand strategy and Kia's future product line planning will be released in June 5438+1October 65438+May.
20 19, KIA has demonstrated the new standard. Last year, the news came out the fastest, or the new standard was launched in 2020 10. Of course, we didn't wait for the new bid in 2020, because the time has not yet arrived. Then, in combination with the above, a brand-new brand strategy and product plan were released in 15, and the idea of releasing a new standard in the new year was discovered.
Kia started the game with a brand-new K5 Kaiku after experiencing the dark period of the cliff-like decline of Korean brands and the dark period when the epidemic was severely hit, and has gradually recovered its vitality. Next, it reorganized the brand image to provide an environment for the brand to regenerate in the cold winter, which is a good time node. Moreover, all major brands have thrown an olive branch of "new cars in the future" to consumers, and Kia should not keep a low profile. At this moment, replacing the new car logo has become the only way for Kia brand to fully revive and start again.