Some people say that Shenzhou has adopted the strategy of small profits but quick turnover. People sell cheaply and naturally buy more, but the profit is not high. However, there are various indications that, unlike what everyone expected, Shenzhou sold cheaply and invested a lot of advertising fees, but the profit was not low, otherwise the boss of Shenzhou would not dare to say so. Similarly, computers, Lenovo, Founder, etc. Has a market share far greater than that of Shenzhou, but has never heard them always say that they are the most profitable people. This has to cause us to think deeply.
Now let's go back to the debate about Shenzhou. It can be said that among so many computer brands, Shenzhou is the most controversial about product quality. As the saying goes, there is no smoke without fire. In a forum, nearly ten thousand people scolded Shenzhou. I don't think this is as simple as a malicious attack by a competitor. On the contrary, some people compare Shenzhou's 8,000-yuan notebook with ibm's and Hewlett-Packard's nearly 20,000 notebooks. This aroused the author's suspicion. What about Shenzhou Computer? Take the fiery laptop that Shenzhou recently sold. Let's have a look!
Shenzhou suspicious products:
As we all know, there is no external name to evaluate the quality of a notebook computer from the aspects of workmanship, feel, performance, calorific value, personalized design, stability, after-sales service, random software gift and cost performance. Take IBM as an example, the company's notebooks are excellent in design and comfort, and there is nothing to say about stability, after-sales service and random software giving. Of course, the high price is not acceptable to ordinary consumers.
Where is Shenzhou's notebook? We know that the price of Shenzhou notebook computer is mainly between 6000-8000 yuan. It can be said that at this price, most other brands can only buy the lowest-end products, and Shenzhou is the mainstream product at this price.
Everyone knows that Shenzhou's notebooks are mainly divided into two series: one is Tian Yun P series; One is to carry the M series. The product line can be said to be single compared with domestic brands such as Lenovo and Founder. In addition, the shell of Shenzhou notebook computer is engineering plastic, which is generally soft. It doesn't take much effort to press the shell, and you will find that the settlement is relatively large. Shenzhou's notebooks are all large screens of 14. 1 inch and 15 inch, which once became the propaganda capital of Shenzhou. Of course, the weight of the whole notebook increases, and a certain model reaches 3.2 kg, so the mobility is poor. Shenzhou himself will not say that all media propaganda is evasive. So what about the so-called high-brightness screen of Shenzhou? The viewing angle is too small, the uniformity is poor, and there are obvious bad points. Some models are prone to the problem of black screen, and some models have a string of bright lines on the display screen or a dark band or white spot defect in a certain part and the screen is gray. I don't think any consumer is willing to spend nearly 10 thousand yuan on such a product!
If all this can be forgiven, then let's take a look at the internal accessories of Shenzhou computer. Supposedly, the same configuration of products, different brands of hard disks, cpu, memory should be similar. If you think so, you are all wet. Most of the hard disks used in Shenzhou notebook are 200 1 year products in stock. In the early days, some models used desktop cpu, and most products used desktop memory. Everyone should understand why Shenzhou is sold so cheaply.
Let's take a look at the overall design of Shenzhou. Shenzhou computer can be said to have a complete interface, but the design of the interface can not be described in one word. Usually a parallel port pops up between two USB ports. We have to marvel at the unique design ideas of Shenzhou engineers. In addition, its endless interface failures also make people who buy its products at a loss.
As for calorific value and battery life, I think everyone who has used Shenzhou notebook knows that although Shenzhou notebook uses a large-capacity battery of 4400MAH, it can only be used for 2 hours. This shows how hot the Shenzhou notebook is. In addition, there is a saying that the battery of Shenzhou notebook computer died in June, that is, under normal use, the service life of some models of batteries is only half a year, which is caused by congenital defects such as batteries and charge and discharge control circuits.
Finally, let's take a look at the services in China. Shenzhou put forward the slogan of one-year replacement at the end of last year, but this policy was cancelled in April this year. In Xintianxia website, all kinds of drivers are updated slowly, even if they are updated, they are all public drivers, especially for notebook computers, not to mention BIOS updates. This reflects that the independent research and development ability of Shenzhou Computer is very poor. In addition, there is no return visit system, and the service response time is slow. What I admire most is the eloquence of the after-sales staff of Shenzhou. General users will get the following answers when they report problems: A and XX brands also have these problems. Ask them if you don't believe me (why, I can buy Shenzhou); B, things are getting better. What should I do before I get better? ); C, even if we support national industries (why do we have to go to Shenzhou? Isn't buying high-priced domestic brands supporting Daida? ); D, everyone else said yes (the problem is that I bought it badly. ) and so on, in short, there is no courage to take the initiative to take responsibility, which is easy to make people feel disgusted.
Summary:
Many domestic books take the low-cost route. This is not bad in the highly competitive notebook market. But taking the low-cost route does not mean taking the low-quality route. A mature brand will not only lead its competitors in price, but also work hard on "essence, spirit and spirit". Only good after-sales, excellent quality, advanced design and appropriate price can truly conquer customers. It may be fatal to the long-term development of enterprises to achieve temporary results and lead by blindly lowering prices or even sacrificing product quality. After all, temporary interests do not mean permanent interests. Enterprises that only look at immediate interests are enterprises that can never develop, and enterprises that people look down upon. I hope Shenzhou can improve the product quality on the basis of low price. After all, deceiving consumers will never go far.