Recently, I saw a meaningful news report on the Internet about (why Toyota overbearing changed its name to Toyota Prado today). Speaking of which, let's talk about Toyota's logo, Toyota's tauren logo, 1990 officially put into use. The big ellipse in logo represents the earth, and the two ellipses are combined into a T to represent Toyota, which symbolizes Toyota's confidence and ambition for the future.
When Toyota overbearing first entered the domestic market in 2003, because domestic consumers didn't know much about this model, the sales volume has been tepid and embarrassing for a long time. FAW Toyota, with the background of state-owned enterprises, made an extremely stupid marketing plan to promote Toyota's overbearing brand in order to enhance its domestic sales and influence.
The above picture shows the marketing plan made by FAW Toyota for Toyota's domineering car. According to relevant media reports, FAW Toyota Public Relations Department sent people to Beijing Lugouqiao to shoot Toyota overbearing advertisements. As can be seen from the above picture, a Toyota is overbearing on the road, and the lions on the roadside are respectful to Toyota's overbearing attitude. Moreover, in order to increase the effect, the lion is regarded as a P picture, forcing the lion to make a gesture of saluting Toyota overbearing, and adding a sentence between the two lions: "Overbearing, you must not!"
Not only that, but also for Toyota land patrol sales played an advertising slogan that also hurt Chinese people. In the no-man's land of Hoh Xil, China, Toyota Land Patrol dragged a Taiwan Province Dongfeng truck forward. In order to gain sales and reputation in China, Toyota Land Patrol trampled on the dignity of China people.
This is because these two brainless marketing schemes caused great dissatisfaction among Chinese people at that time. In order to quell the dissatisfaction of Chinese people, Toyota overbearing and Toyota Land Patrol changed their names, namely Toyota Prado and Toyota Land Cruiser, to reduce the harm to Chinese people. Personally, I feel that no matter which car brand or industry hurts China people's pursuit of dignity, they should be severely punished. What is depressing is that such a thing also happened in the context of state-owned enterprises such as FAW Toyota. I hope this kind of thing will never happen again.