There has never been a second brand lighter in the world with so many stories and aftertaste like Zippo. For many men, Zippo lighter is their favorite and tireless topic, and it is also a sign that they are becoming mature men. For a lady, giving her beloved man a ZIPPO on his birthday may gain his trust and concern.
The world-famous ZIPPO lighter, 7 1, has the same design and brand strategy, which makes its competitors fall behind. The loyalty of ZIPPO brand building is beyond imagination, and the solid brand comes from ZIPPO's unparalleled quality and countless legends. ZIPPO's success lies in persistence, whether for brand or quality.
Simplicity is a good design concept.
At 1932, George. Blaisdell, an American, saw a friend clumsily light a cigarette with a cheap Austrian lighter. In order to cover up the embarrassing lighter, he shrugged and said to him, "It's very practical!" " . Later, Bresday invented a lighter with simple design, which was not affected by air pressure or low temperature. And named it ZIPPO, named after another great invention at that time-the homonym of zipper, in order to "work".
Like other famous brands in the world, ZIPPO's design and brand naming are very harmonious. ZIPPO's brand is easy to read and remember, which is the best interpretation of its simple design concept. ZIPPO lighter, known as the "gem" of China market, has been adhering to the design concept of "it works" for 7 1 year. They are not lost in the smoke of the lighter market, but have become one of the symbols of the United States like jeans and Coca-Cola. ZIPPO successfully shaped the product culture of "simplicity is good" and established its leading position in the field of lighter manufacturing.
Unique design
Since the birth of the first ZIPPO lighter, the anti-counterfeiting design of the product has never been relaxed to distinguish authenticity. ZIPPO uses an identification code to distinguish each lighter. Because each lighter has a different number, it is unique in this world. All friends who care about ZIPPO know that although the styles of ZIPPO lighters are constantly changing, ZIPPO's logo will always be engraved on the bottom of its fuselage. In recent 50 years, the bottom of each ZIPPO has been engraved with a code representing a specific meaning. In July 1986, 1, the old coding method was replaced by the new one. Roman numerals stand for year, letters A-L stand for month, A stands for 1 month, and B stands for February.
From 65438 to 0936, the design of ZIPPO lighter windshield was successfully patented by American government, which proved that ZIPPO is a high-tech lighter with precise design. According to its original structure, the dexterous rectangular shell is redesigned, and the cover and fuselage are hinged, which overcomes the design difficulties. A perforated windbreak wall specially designed for ventilation is added around the fire core. In the early 1940s, ZIPPO became the munitions of American army. With the outbreak of World War II, American soldiers quickly fell in love with it, and its instant hit and excellent windproof performance were well-known among soldiers. In fact, in the past 65 years, the shape of ZIPPO has not changed, but the patent has developed almost perfectly. Whenever you open the lid and light the fire core in strong wind, you will experience ZIPPO's unique windproof design.
In order to make users better different from ordinary lighters, Zippo Company held a scientific experiment on Zippo's wind resistance at 1979. The experiment takes 200 ZIPPO as the test object, and the results show that the wind resistance is 32 miles per hour and the wind speed is 14.2 meters.
At the same time, it is concluded that the wind resistance of ZIPPO depends on four factors: the size and structure of its wind-proof wall, the number and size of air holes in the wind-proof wall, the structure of cotton core and the boiling point of special electric oil. These intellectual property rights patented by ZIPPO have also been escorting the growth of ZIPPO brand.
The technological content makes ZIPPO not only a lighter, but also a portable tool. In outdoor activities, ZIPPO can help light campfires and charcoal stoves in good weather and bad weather, and can also be used as a flashlight to help find lost things or routes. In emergency, Zippo can even use fire as a distress signal. "ZIPPO is possible", users all over the world admire ZIPPO's solid quality, and its versatility like a Swiss army knife is also an important factor that makes it popular all over the world.
Unique design has created a unique sales proposition-windproof. It makes it easy for users to judge whether a lighter is an authentic ZIPPO brand, and it also makes ZIPPO users more relaxed and proud when using lighters in bad weather. Just like this, although ZIPPO is valuable, it has created a miracle that 65,000 lighters are produced every day in the world without being unsalable. In the eyes of all consumers, ZIPPO has already surpassed the lighter itself, and is their loyal friend and creator of myths and miracles.
story
Many stories about ZIPPO and fish have been told for a long time. In particular, the story brought by Henry Best of new york Environmental Protection Bureau is unforgettable. It was in 1960 that a fisherman caught a big fish weighing 18 Jin in Onida Lake. While cleaning the internal organs, he found a shiny ZIPPO lighter in the fish's stomach. This ZIPPO not only looks brand-new, but also burns when touched, just like new! Based on this, we can know why ZIPPO need not be carefully collected in the toolbox, but can be placed anywhere within reach!
19165438+1October 12. In an attack on the battlefield in South Vietnam, US Sergeant Anthony was shot in the left chest under the attack of enemy gunfire. The bullet hit the ZIPPO lighter in his left chest pocket, and the fuselage sank in, but Anthony's life was saved. After the war, although ZIPPO expected him to send the lighter to be repaired, Anthony regarded it as his savior, not only carefully collecting it, but also hoping to preserve its injured body forever.
1 974101month/day, Daniel found that the engine throttle of the plane was not smooth, so he had to go to crash landing. Afterwards, there was a news in the newspaper-[Air Force pilot Daniel used the flame of ZIPPO lighter to send a distress signal in the waters of San Francisco, and used the flame to guide the Coast Guard helicopter to quickly find the forced landing position and was safely rescued. Let's express our highest thanks to ZIPPO Company.
Barry Shi, who lives in New Jersey, USA, throws clothes accumulated for many days into the washing machine, cleans the home environment and sits down to rest. When he tried to smoke a good cigarette, he found that his beloved ZIPPO lighter had disappeared at some time. Washing machine! It must be in some clothes pockets. He thought, "it's over! The lighter must be dead! " In a hurry ... he found it in a pile of wet clothes. Good boy, now it's time to prove ZIPPO's excellent performance! Turn the lighter wheel, hey! The good boy didn't let him down after all, and it was an instant hit.
Survivors of the war 55 years ago told their stories with ZIPPO, but they also poured their feelings into ZIPPO:
During World War II, due to the needs of the war, ZIPPO provided all its products to the US military. In this way, ZIPPO has been following those brave soldiers and jeeps to every corner of the battlefield until today. In that harsh battlefield, bored in the middle of the night, soldiers used ZIPPO to make a fire to keep warm, or used it to warm their hands and take home letters to experience the warmth of home, ordered a Marlboro, and even someone made a hot meal with ZIPPO and an empty helmet. It seems that they can do almost anything with ZIPPO!
General Eisenhower himself praised ZIPPO, which was the only lighter he used that could be lit at any time. This is also the reason why ZIPPO lasts for a long time and is still praised by people-it will never let people down when necessary. The worse the environment, the more you can realize that ZIPPO is always trustworthy!
These widely circulated stories make ZIPPO a "savior", "signal light" and other heroes, all of which are the best praise for ZIPPO's quality. ZIPPO's anthropomorphic story marketing has achieved unprecedented success. ZIPPO's story marketing techniques, in which quality is integrated, are brought into full play, giving users endless admiration without affectation, which is also a great miracle of brand marketing. In ZIPPO's view, consistent style and quality have created these myths and word-of-mouth, which fascinates users all over the world.
Personality casting brand
The original design concept of ZIPPO windproof lighter is that it can meet people's needs in any bad weather and need. Facts have also proved this point. In the battlefield filled with smoke in World War II, in the storm, in the desert, wherever you need it, you will feel the excellent performance of ZIPPO.
ZIPPO's hard shell can resist the collision of any substance. A soldier saved his life because ZIPPO blocked the bullet, but that ZIPPO still works. ZIPPO can stand the test of any soaking. Even if ZIPPO is completely immersed in water, its flame will be satisfactory. When you light the ZIPPO in your hand, it will keep burning. Therefore, even in the cold winter night, when the fingers are almost completely numb, it can also be used to light a life-saving bonfire. ZIPPO's powerful and safe flame comes from the special liquid fuel it uses. Therefore, in any bad weather, it is easy to be ignited and even keep burning for a long time.
ZIPPO's principle-never gild the lily. Its goal is "simple, firm and practical"-ZIPPO can provide a safe and reliable fire source as long as it is needed. The 0.27-inch-thick chrome-plated copper cover and the 0. 18-inch-thick stainless steel inner container constitute the solid shell of ZIPPO. The fire core made of glass fiber can permanently ensure the combustibility, and the flint wheel can be used 73,000 times. ZIPPO's simplicity, firmness and practicality are everywhere.
The ingenious windproof design makes ZIPPO unique and world-renowned. But in fact, the key technology of ZIPPO lies in its flame itself. Different from other brands of lighters, ZIPPO is not a gas lighter. Its fuel is a very stable petroleum extract, and the flame produced by its combustion is not only safe, but also extremely clean and will not produce any pollution. This liquid fuel stays on the glass fiber movement hidden in the windbreak. In fact, the way ZIPPO burns is like an oil lamp, which is why ZIPPO is so waterproof and windproof. Science and technology have created the quality of ZIPPO, and the quality has given the ZIPPO brand a consistent public impression-stability and trustworthiness. It is this perfect brand image that makes ZIPPO have hundreds of millions of loyal users all over the world. Many users own several ZIPPO and collect them for life.
ZIPPO, a mythical brand, can't stand illegal words in 7 1 It casts the brand with quality, carries the quality with the brand, and endows itself with legend, which successfully sublimates the connotation of the product.