1. Highlight the brand: POP advertising should first highlight the brand image of Jinsihuangju, including brand name, logo and slogan.

2. Emphasize the product characteristics: POP advertisements should emphasize the characteristics of Chrysopsis, such as its unique taste, aroma, origin, production technology, etc.

3. Use attractive pictures and colors: POP advertisements should use high-quality pictures and attractive colors to attract customers' attention.