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How to treat the name of a shop that misuses idioms?
Changing idioms at will cause confusion in language use, which will not only do great harm to the common language of the country, but also have a great impact on the teaching of primary and secondary schools. Some schools want to shout the slogan of "Idiom Counterfeiting" because there are many idioms in students' homework, such as "Nothing to be afraid of, get rid of hemorrhoids, cough without delay, drink wine every day and enjoy riding horses", and students also plausibly say, "It's all like this in advertisements." Let the teachers laugh and cry.

Article 3 of the Law of People's Republic of China (PRC) on Common Language and Characters stipulates that the State promotes Putonghua and standardized Chinese characters. Popularizing standardized Chinese characters is not only the need to learn the Chinese mother tongue, respect the national culture, but also the need to abide by the law. Illegal acts must be cracked down, but why not crack down on illegal acts such as changing idioms? Compared with the truth, it is still a phenomenon that "several mother-in-law can't manage a daughter-in-law". The city department only cares about the location of billboards (slogans), the industrial and commercial department only cares about whether the advertising content can be made public, and the quality supervision department only cares about whether the product quality meets the standards. As a result, the "daughter-in-law" is not cruel, but the "mother-in-law" has faded!

Now, according to the Measures of Hainan Province for Implementing the Law of People's Republic of China (PRC) on Common Language and Characters, the industrial and commercial departments will further intensify the crackdown and refuse to approve the registration. When this important task is shouldered by the industrial and commercial departments, in my opinion, it is not enough to just "not approve the registration", but also to investigate and deal with the advertisements that have been released to change idioms indiscriminately. Tear down what should be torn down, change what should not be changed, and never let advertisements that change idioms indiscriminately harm people.