At present, Huawei has two brands, Huawei and honor. Glory is the most popular brand, followed by cost performance, mainly for young people. Glory brand mainly sells online, and there are few offline retail stores.
Apple is an American company and a world-famous mobile phone manufacturer. The processor performance is invincible in the world, and there is a highly stable and secure system, which is expensive and uneconomical.
Samsung is a Korean company. The world's largest mobile phone manufacturer is at the forefront of many technologies and is one of the global mobile phone leaders.
Xiaomi is a well-known mobile phone manufacturer in China, which has a high share of mobile phones in China. Xiaomi has always been known for its high cost performance and high configuration. Mainly online sales, there are few offline retail stores. Xiaomi mobile phone mainly focuses on the low-end market. Xiaomi's system is also based on MIUI developed by Android, which is mainly open.
Vivo and OPPO are both domestic brands. Vivo mobile phones are mainly game audio and video and flash charging, OPPO is mainly self-timer and flash charging, and OPPO and vivo are mainly offline sales. The charging interface and charging cable of the flash charging equipment carried by vivo and OPPO are all customized separately, which will not cause the problem of high heat when charging like the fast charging technology in Qualcomm. Support fast charging while playing, and the temperature will not be too high. But it is not common with other charging interfaces. Recently, they are also trying to use a common interface.
Meizu is a domestic brand, and mobile phone photography is generally overexposed, and mobile phones are mainly for young people.
Letv is a domestic brand, and mobile phones mainly promote cost performance. Its marketing method is to sell one and lose another to occupy market share (all supported by state subsidies), which may be a so-called conscience enterprise, but according to its CEO Jia Yueting, it is insane not to buy LeTV.
Nokia: People-oriented Technology
"People-oriented technology" translated from English "Connecting People" is the core value of Nokia brand. This slogan is an important concept of Nokia in brand communication-let users fully enjoy all kinds of fun and convenience brought by humanized technology, and gain unforgettable experiences such as achievements, fashion and personality.
I remember when I first heard this slogan, I felt quite high-end atmosphere! A few years ago, Nokia's slogan could be seen in TV advertisements and bus stops. However, with the decline of Nokia in the smart phone market in the past two years, this slogan seems hard to see.
Apple: Think from another angle.
Apple's slogan seems to be changing all the time, but the most classic is the advertising slogan "Think Different" launched by Jobs when he returned to Apple as CEO in 1997. In the 60-second advertisement, many historical figures with different nationalities, industries and achievements appeared, showing Apple's unique values.
In fact, Apple has indeed achieved "being different". To this day, this slogan is still deeply rooted in the hearts of the people. It is Apple's "uniqueness" that makes it a great company.
Motorola: Intelligent deduction is everywhere.
In the early years, when Motorola was in full swing, it used the phrase "wisdom is everywhere" as a propaganda slogan and was deeply rooted in the hearts of the people. Motorcycle products at that time were as ubiquitous as its slogan. Now, the motorcycle has been acquired by Google and become its subsidiary, and its scale has also shrunk a lot.
MOTO X, released in August of 1 year, is the first product after motorcycle was acquired by Google. It is highly anticipated. Whether the motorcycle can make a good turn and continue the "smart performance" depends on the performance of Moto X.
Samsung: Start it tomorrow.
Samsung's "Open Tomorrow" is the new slogan of Samsung 20 10. The previous "Samsung Digital: Everyone Invited" is no longer used, which shows that Samsung's business strategy has also shifted and become more forward-looking.
Of course, after changing the slogan, Samsung has more foresight, and the sales of the "GALAXY Series" mobile phones released are remarkable, which also shows that the strategic shift of Samsung mobile phones is indeed correct.
HTC: quietly brilliant
"Quiet and brilliant" is the classic slogan of HTC, adhering to HTC's restrained and pragmatic marketing concept. Most of HTC's product design and marketing strategies are low-key and simple. Until March of this year, HTC decided to stop using its usual advertising language and change it to "bold", "authentic" and "playful". Such a big change in advertising language also shows that HTC's business strategy has been greatly adjusted.
Xiaomi: Born for a fever.
Since the birth of MIUI, Xiaomi has always claimed that his products are "born for fever", which means the highest configuration and the lowest price. Each generation of Xiaomi mobile phones has indeed achieved high configuration and low price, which is deeply loved by the majority of rice noodles. With the launch of MIUI V5, Xiaomi mobile phone has also made great advantages in software. In addition, it just released a 799 yuan red rice mobile phone, which successfully entered the low-end market and attracted more users' attention.
Meizu: Stand for the Dream
Compared with Xiaomi, Meizu can be regarded as a low-key company, and its slogan is "Stand by and dream". Huang Zhang, the boss of Meizu, said that they always insist on making products that satisfy their pursuit, and then hope that more people will like their products. Meizu's boutique route really touched a group of fans.
The slogan of the brand can't reflect the whole brand culture. No matter how loud the slogan is, if the enterprise can't produce good products, it won't impress consumers anyway. A slogan that is deeply rooted in the hearts of the people needs the brand to accumulate for a long time, so only the continuous production of good products is the right way for the development of mobile phone brands.