Campaign slogan and theme
The slogan of "China Tourism Day": Love travel, love life.
20 15 "China tourism day" theme: new tourism, new normal.
The connotation of the theme is: at the tourist level, it is emphasized that tourism, as a new way of life, has been integrated into people's lives, in which people increase their knowledge, cultivate their sentiments and discover the new world; At the industry level, it embodies the new concept, new idea and new normal of tourism development, and plays a unique role in changing the development mode and promoting local social and economic development.
I-word duration
201May 19 is the time for the national centralized organization to carry out the "China Tourism Day", and the activity time can be extended to May 19 or so.
Activity content
Carefully organize theme activities. Focusing on the theme of "China Tourism Day" on 20 15, it was actively planned and widely carried out, and May 19 and related activities were organized.
Carry out extensive public welfare activities to benefit the people. Advocate public museums, memorial halls, national patriotic education demonstration bases and sports venues to be open to the public free of charge or at preferential rates; Advocate tourist attractions, hotels, travel agencies, online travel and other enterprises to introduce preferential measures to attract more people to participate in tourism activities; Conditional enterprises can carry out subsidized, free or preferential public welfare tourism activities for poor families, disabled people and other vulnerable groups; Further implement preferential policies for tickets for special groups such as the elderly and students in tourist attractions; Encourage qualified provinces (autonomous regions and municipalities) to carry out cross-regional cooperation and introduce reciprocal measures. All localities and relevant units should announce to the public the measures to benefit the people.
In-depth development of tourism enterprises quality service activities and civilized tourism publicity activities. Advocate the honest management and high-quality service of tourism enterprises, and strive to promote the steady improvement of the tourism service level of window units such as tourist attractions, travel agencies, hotels and restaurants, tourism distribution centers and tourism consultation centers. Taking the Tourism Day as an opportunity, we will thoroughly implement the opinions of the Central Civilization Office on further strengthening civilized tourism, vigorously carry out civilized tourism publicity and education activities, create a good social environment, improve the civilized quality of tourists, and guide tourists to travel in a civilized way, travel safely, consume green and protect their rights rationally.
Carry out in-depth publicity activities. On the day of "5. 19" and around it, the activities of "China Tourism Day" organized by various places were reported from all directions and angles, and vivid examples of people's active participation and extensive benefits, as well as public welfare initiatives launched by various places, formed a strong public opinion propaganda atmosphere.