Excellent corporate culture can not only effectively improve the competitive level and taste of enterprises, but more importantly, enhance the core competitiveness and competitive advantage of enterprises by improving their overall quality and comprehensive ability. Below, I have prepared an article about corporate culture and core competitiveness of enterprises, and welcome your reference!
1, focusing on the accumulation of talents and technical resources.
The emergence of knowledge economy makes knowledge contribute more and more to wealth, or knowledge can directly bring expected excess returns to enterprises, but the renewal of knowledge and the exertion of the value of knowledge assets depend on talents. Therefore, in the fierce competition in the future, whoever is best at integrating talents, giving full play to the group advantages of talents and improving the overall quality of talents will have the future and win the leading position. For example, Welch often said: Enterprises are people's enterprises. Let the right people do the right thing. ? The accumulation of enterprise technical resources plays an equally important role as human resources. Technology is one of the basic contents of enterprise management, enterprise innovation and enterprise development, and technical level is the most intuitive standard to test quality of enterprise and ability. Therefore, cultivating and forming a cultural environment that adapts to enterprise technological innovation has become the value orientation and fundamental driving force for the efficient operation of modern enterprise technical forces.
2. Establish a learning team.
With the advent of the era of knowledge economy, the competition among enterprises is increasingly manifested as the competition of employee quality. Only high-quality people can have high-quality enterprises. The high quality of employees depends largely on their learning ability. In this sense, in the new era, the only advantage of enterprise competition comes from the ability to learn faster than competitors. The ancients said:? It is better to teach people to fish than to teach them to fish. ? Therefore, it is an inevitable choice for enterprises to participate in the competition in the era of knowledge economy, and it is also an important guarantee to gain a firm foothold and win the competition in the market competition by building a learning enterprise, encouraging employees to keep learning, updating their knowledge structure and maximizing their intelligence.
3. Establish a unique and hard-to-imitate corporate culture.
The unique corporate culture can ensure that the strategic choices made by enterprises in the competitive environment are based on sustainable competitive advantages. For example, Wal-Mart has a unique corporate culture. This is a team spirit, a simple spirit of hard work and being friendly to others. On the one hand, they work hard, and at the same time entertain themselves after work. Sam visited Japan and South Korea on 1977. He found that the workers in a tennis factory in South Korea get together every morning to shout the slogan of the company and do morning exercises together. Sam was so impressed that he soon created his own? Wal-Mart slogan? ――? Give me a w! Give me an a! Give me an l! Give me an m! Give me an a! Give me a break! Give me a t! What is it spelled? Wal-Mart! Who is the first? Customer! ? Is that why you became famous? Wal-Mart cheers? . In Wal-Mart's chain stores, you will often hear the clerk shouting this slogan enthusiastically. This has not only become the slogan of self-motivation of Wal-Mart employees, but also the way for employees to express their pride as Wal-Mart employees. Sam said? My feeling is that it is because we work too hard that we can't pull an ugly long face everywhere. We have done so much work, of course, we want to be comfortable. We have such an inspiring slogan, which not only makes us have a happy working time, but also makes our work better. ?
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