The concept of industrial CI design. It is said that IBM in America is a pioneer in this field.
The main meaning of CIS is to unify the design of corporate culture and business philosophy, and use the whole expression system (especially the visual expression system).
, to convey to enterprises and the public, so that they have a consistent sense of identity with the enterprise, so as to form a good corporate impression, and ultimately promote enterprise products and
Service sales.
The significance of CIS
Internally, enterprises can form their publicity image of office system, production system, management system, marketing, packaging and advertising through CI design.
Standardize design and unified management, so as to mobilize the enthusiasm, sense of belonging and identity of every employee of the enterprise, so that all functional departments can perform their duties and do their own thing.
Effective cooperation.
Externally, the unique image of the enterprise is formed through the integrated symbol form, which is convenient for the public to identify and identify the enterprise image and publicize the enterprise products.
Or the promotion of services.
Specific components of CIS
CIS is abbreviated as CI. CI is a strategy for enterprises to stand out from the competition according to their own operating conditions and market competition environment.
Implement.
MI: mental identity: mental identity
BI: behavior recognition: behavior recognition behavior identification
Visual recognition: visual recognition visual recognition
Hideki Yamada, a famous Japanese CI expert, thinks that CI includes the following two concepts:
First, CI is an activity in which corporate philosophy and corporate culture are clearly recognized;
Second, CI uses signs and standard words as tools to spread corporate ideas and corporate culture.
In other words, the CI system consists of MI (mental identity), BI (behavioral identity), VI (vision
Visual recognition consists of three aspects. Among the three major components of CIS, the core is MI, which is the highest decision-making level of the whole CIS.
It laid the theoretical foundation and code of conduct for the whole system, and expressed it through BI and VI. All the behavioral activities and visual design are around.
BI and VI successfully launched by MI Center precisely express the unique spirit of the enterprise.
Michelle Obama: Spiritual identity.
Corporate philosophy affects the decision-making, activities, systems and management of enterprises internally, and affects the public image and advertising of enterprises externally.
The so-called MI refers to the establishment of the enterprise's own business philosophy, business objectives, business philosophy, business methods and
Overall planning and definition of marketing state.
The main contents of management information include
Keywords enterprise spirit, enterprise values, enterprise culture, enterprise creed, business philosophy, business policy, market positioning, industrial composition, organizational system,
Management principles, social responsibility and development planning.
BI: behavior recognition
BI, which is placed in the middle level, directly reflects the individuality and particularity of enterprise philosophy, and is the criterion for enterprises to practice their business philosophy and build corporate culture.
Dynamic identification system formed by unified planning of enterprise operation mode. Including internal organization, management and education and external public relations.
, publicity activities, funding social and cultural activities, etc. Through a series of practical activities, the spiritual essence of enterprise concept is promoted to the inside of the enterprise.
Every corner is filled with great spiritual strength of employees.
BI includes the following contents
Internally: organizational system, management norms, code of conduct, cadre education, employee education, working environment, production equipment, welfare system, etc.
External: market research, public relations, marketing activities, circulation countermeasures, product research and development, public cultural activities, etc.
Six: visual recognition
VI: A complete and systematic visual expression system with signs, standard characters and standard colors as the core. Will the above enterprise concept, enterprise
Abstract concepts such as culture, service content and enterprise norms are transformed into concrete symbols to shape a unique corporate image. In CI design, visual recognition
Design has the most communication and appeal, and is easily accepted by the public, which is of great significance.
VI system:
A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbol patterns, propaganda slogans, etc.
B application systems: product modeling, office supplies, enterprise environment, transportation, clothing, advertising media, signboards, packaging systems, public
Gifts, exhibitions and printed publications, etc.