The essence of Qilu culture sums up this slogan.
The core of Qilu culture is Confucianism. It can be summarized as the vigorous spirit of self-improvement, the patriotic spirit of advocating honesty, the spirit of helping the world, the dynamic spirit of man conquering nature, the people-oriented spirit of valuing the people and neglecting the people, the humanitarian spirit of caring for the people, the selfless group spirit, the creative spirit of diligence and wisdom, and so on.