1) is conducive to establishing the market characteristics of hotels and products: in the hotel market, there is a serious phenomenon of oversupply, which makes hotels of the same type try their best to compete for limited customers, and potential competitors are eager to try and be ready to attack at any time. The competitive environment in the market is harsh and the competitive pressure is enormous. In order to get a stable market for their products and avoid being replaced by other hotels because of weak competition, hotels will inevitably cultivate certain characteristics for their products from all aspects and establish a distinctive market image in order to form special preferences in the minds of customers. Just as Hilton and Holiday mentioned above emphasize the characteristics of hotels and products respectively, domestic hotels also have unique examples. For example, the slogan "Live in Jinling, eat Dingshan and play Xuanwu" has been circulating in Nanjing hotel industry for a long time, which is a high summary of the characteristics of these three hotels and their products, and these three hotels have formed product advantages by strengthening their respective product characteristics.

(2) To lay the foundation for the hotel to formulate the marketing mix strategy: the hotel exchanges products with the market and gains benefits from it, which is the basic starting point of hotel management. In other words, the basis of hotel management is products. Without products, all business activities will become an armchair strategist. It can be seen that the combination of hotel and marketing is limited by the positioning of hotel products. For example, if a hotel decides to sell luxury, high-quality and high-priced combination products in the market, then the positioning determines that the hotel products must be of high standards, with stable quality assurance, and can reflect the identity of customers. Therefore, the hotel must take these characteristics as the focus of strengthening when promoting, so that potential customers in the target market can accept such product characteristics; At the same time, it is required that the hotel should be coordinated internally, and the high quality of products should be ensured by strictly implementing operating rules and norms and strengthening management means such as skill training. In other words, the positioning of hotel products determines the marketing mix that the hotel must design and adapt to.