1, the gourmet pattern can greatly stimulate consumers' appetite.
Whether in restaurants or supermarkets, consumers' main motivation for buying food is "wanting to eat". Therefore, the realism of food model reproduces almost all the advantages of food itself, especially the effect of inducing "appetite".
According to the statistical results of hundreds of model users, the turnover of enterprises that use food models for promotion has been generally improved (the highest increase is 300%), and these figures are the best embodiment of product value.
2. Food models can save display costs.
At present, it is popular in China to order dishes with bright documents to show authentic food. As we all know, in order to maintain the "freshness" of dishes, it is necessary to import expensive refrigerated fresh-keeping order cabinets, and the one-time investment is very huge. Moreover, the fresh-keeping cabinet consumes a lot of electricity, and the monthly electricity bill is amazing. In addition, the raw materials of authentic dishes are oxidized when they come into contact with air, and they can't keep the freshness that attracts appetite anyway. If the food model is adopted, it can not only save energy, but also strongly stimulate consumers' appetite because of the "permanent freshness display" of the product itself, which is really a measure to kill two birds with one stone.
3. The food model can improve the ordering efficiency.
High turnover rate will bring more benefits. If a gourmet model is applied in front of your store, guests can decide their consumption needs before entering the store. This invisibly improves the ordering efficiency, increases the turnover rate of the store and increases the economic benefits.
4. Gourmet mode can improve the effect of attracting customers in the store.
It is precisely because of the colorful food model that its application in China is just in the initial stage. Therefore, most customers who adopt this model for the first time have achieved the "unique and charming" publicity effect. There are many examples of guests being attracted into the store by food models from afar.
5, 60 seconds, bring you eternal fresh moments.
The food model emphasizes the performance standard of "60 seconds" quick freezing. The best state of any dish is within the first 60 seconds, with special emphasis on the feeling within 60 seconds. This moment is the most attractive state of food, and it is also the best moment to make people have a strong appetite. Let this moment become eternal, then only use food model products.
6. The food model makes the contents of the dishes clear at a glance and gives consumers a sense of peace of mind.
The dish model shows the raw materials and quantity of dishes, which is a real three-dimensional menu. Especially when some catering enterprises introduce special dishes, instead of letting promoters wear out their mouths to introduce them to guests, it is better to use food models to give people a more intimate intuitive feeling and bring freshness and peace of mind.
7. Food model is a powerful tool for promotion.
If the food model is applied properly, it has a strong promoting effect. For example, adding special decorations or changing the placement of dishes that are particularly wanted to be promoted can directly affect consumers. There are countless examples of this.
Application scope of food model
The food model is actually a relatively intuitive advertising prop. As long as you use it for the purpose of product promotion, the breadth of this range can be imagined. . .
1, the catering industry with the largest number of food models.
After all, the food model represents the concept of food reduction. Therefore, as one of the most effective display props in the catering industry, almost 95% restaurants in Japan use gourmet models to attract guests. Because this product has achieved great success in Japanese market, it has been widely used in South Korea and Taiwan Province Province.
2. The food processing industry especially needs food models.
Food processing industry shoulders the heavy responsibility of national life, and a large number of processed products enter thousands of households every day. Good products need good publicity. In today's fierce competition and rapid information, effective and excellent promotion methods can often become the key to the success or failure of an activity.
The advertising industry often needs food models.
I often receive phone calls from the advertising industry, and the content is nothing more than shooting film and television advertising works with the products of thousands of elephants. Because of this opportunity, many of our employees have increased their contact with celebrities, and our products are often collected as small gifts by those "singers" or "movie stars".
If one day, you see Adu calmly playing with coconuts that can be thrown as bowling in his new album MTV, and you see pop rocks in a TV advertisement of Huayi. . . Then you must not think this is true. Because, food models have really been confused with reality, and many of them are our "works".
Please pay attention to food-related VTR advertisements such as McDonald's, KFC and Pizza Hut. Broadcast on major domestic TV stations. The model will be displayed there for the latest time.
4. Hospitals are also the main users of food models.
Health is a matter of great concern to everyone. Therefore, many medical units have made great efforts in guiding people to eat healthily. Therefore, the application of "gourmet model, careful diet guidance" has gradually become a slogan in the industry. In order to meet the needs of healthy diet guidance, we have formulated a variety of "nutrition guidance plans", for example, "diabetes guidance diet" is more popular and in short supply; "Pregnancy Guidance Recipe"; "diet"; "aging recipes" and so on.
5. The food model is suitable for various applications.
Qian Qian is a model of food. To tell the truth, we all don't know how to summarize it so that you can know more. But in order to make people who are groping in the industry take fewer detours, we will enjoy what we have done or are doing or will do here, so as to improve together.
At present, food model products are entering the "hotel supplies industry"; "Arts and crafts industry"; "Retail Supplies Industry" and "Health Care Industry". Maybe one day you will see a gourmet model in an unexpected place, so please don't be surprised.