Many people didn't expect that the first competition in the automobile industry this year was centered on price reduction. "1.2000 to buy Citroen C6" is like Pandora's box. Once it is opened, it will be out of control.

From fuel vehicles to new energy vehicles, the price war has spread from Hubei province to the whole country. Land restriction, time limit, product subsidy, gift promotion, hunger marketing and other means emerge one after another.

It is true that in the face of the vigorous price war, the two major automobile industry associations have issued documents calling on consumers to treat this round of automobile promotion rationally, and the market should return to normal order as soon as possible to ensure the healthy and stable development of the industry throughout the year.

This is enough to show that the prosperity brought by price reduction is only a flash in the pan. In order to attract attention, increase customers, exaggerate price reduction and bind invisible consumption, it is easy to mislead consumers and have a negative impact on brands, which is not conducive to the long-term development of the industry.

In the environment of severe competition in the automobile market and the emergence of new models, how to maintain the success of new energy track and retain consumers for a long time without relying on low-price strategy is a problem that every automobile enterprise needs to think about.

As one of the leaders of independent brands, Great Wall Motor has given its own answer, determined not to fight price wars, grasp the long-term trend, focus on the essence of car-making, accurately focus on user needs, constantly break through technological boundaries with innovation, continuously enhance core competitiveness, and continuously provide users with high-value product experience.

Forest ecosystem, building core technology moat

The domestic new energy market is developing at a high speed, and the long-term prospects are improving. It is expected to become a breakthrough point to catch up with the western automobile industry. It is true that behind the rapid rise, there are also problems such as chips, basic operating systems and raw materials.

After 33 years of deep cultivation in the automotive field, Great Wall Motor has always focused on the underlying architecture and core technologies, and firmly believes that only by holding the entire industrial chain in its own hands and forming a sui generis ecosystem can it master the right to speak in the continuous competition. As early as eight years ago, Great Wall Motor began to lay out all upstream and downstream channels related to new energy and intelligent industries.

Now Great Wall Motor has built a forest ecosystem with the whole vehicle as the core, from pure electric technology to hybrid technology, from perovskite to hydrogen energy, and through innovative technology companies such as honeycomb energy, honeycomb easy-to-build, polar electro-optical energy and undeveloped energy, it has comprehensively laid out new energy, intelligence and other related technology industries, and can realize multi-species interaction and continuous evolution, thus establishing a moat as the core technology of new energy development.

Hi4 is the first in the world, and it has achieved four-wheel drive instead of two-wheel drive.

Relying on the achievements of the forest ecosystem, Great Wall Motor has accelerated innovation to create good products that consumers really need, and has made great strides in transforming into new energy and intelligence.

At present, in the whole field of new energy power, users' acceptance of hybrid power is relatively higher. Four-wheel drive hybrid power has stronger acceleration ability, better corner stability and better safety than two-wheel drive hybrid power, so the potential demand is greater. However, most of the existing four-wheel drive hybrid power products are expensive and have higher fuel consumption, which delays the needs of users.

Based on the insight of users' needs and thinking about the development of the industry, Great Wall Motor launched a brand-new intelligent four-wheel drive electric hybrid technology Hi4, which realized three innovations: three-axis distribution of power source, intelligent torque vector control of iTVC and two-gear electromechanical coupling unit. It has two powertrains, the highest system power is 340kW, and the thermal efficiency is as high as 4 1.5%, which can cover A-C models and bring "four-wheel drive experience, two-wheel drive price, four-wheel drive".

The experience of four-wheel drive, the price of two-wheel drive-very easy to drive, you can drive anywhere. Through iTVC intelligent torque vector control system, the new Hi4 can intelligently analyze the driver's power demand, vehicle speed, driving mode, road ramp, steering wheel angle, motor speed, yaw rate and other driver's operation and vehicle state information, fuse road information such as camera and radar, intelligently identify different interior scenes, carry out optimal torque distribution of front and rear axles, and achieve the perfect balance of vehicle economy, power and handling stability.

For example, in the corner scene, the intelligent front and rear axle torque distribution strategy is combined with the vehicle dynamic control system (VDC) to intelligently correct the driving state of the vehicle, accurately increase the rear axle torque when entering the corner, and quickly enter the corner. Real-time measurement of the matching degree between the driving trajectory and the driver's intention when turning, strong tracking performance, increased front axle torque when turning, and improved stability.

The performance of four-wheel drive, the energy consumption of two-wheel drive-how to drive is very economical, and how to use it is extremely valuable. The new Hi4 adopts the innovative configuration of hybrid electric four-wheel drive with front and rear axle double motors, which can accurately identify the real-time road conditions, intelligently call the front and rear axle double motors and hybrid special engines, and realize the intelligent switching of pure electric two-wheel drive mode, pure electric four-wheel drive mode, series mode, 1 gear direct drive, second gear direct drive, parallel two-wheel drive, single-axis energy recovery and double-axis energy recovery, so as to ensure users to switch between nine modes at any time.

For example, when driving in urban areas, you can intelligently switch between pure electric two-drive mode, series mode and 1 gear direct drive mode to avoid the low power and low efficiency range of the engine. In case of sudden acceleration/climbing, it will intelligently switch between pure electric four-wheel drive mode and 1 gear direct drive mode. When pure electric, double motors can be adjusted dynamically and efficiently. When it is direct drive, the engine working point falls in the high efficiency area, and the transmission path is the shortest and the efficiency is the highest.

Hi4 intelligent four-wheel drive electric hybrid technology, through the breakthrough of software and hardware technology, realizes all-round optimized configuration, brand-new configuration and all-round intelligent control, truly realizes the best efficiency in all working conditions and worry-free driving in all scenes, so that users can afford it, drive it smoothly, use it sparingly and run far, and successfully opens up a blue ocean in the red sea of hybrid technology.

Sprint the annual sales target and promote the development of new energy market

When it comes to Great Wall Motor in the past year, people tend to pay attention to the downward fluctuation of its annual sales, but few people pay attention to the fact that this year is a fruitful year for Great Wall Motor.

In 2022, Great Wall Motor's operating income and overseas sales both reached record highs. At the same time, the average price of bicycles has increased, and intelligent cars have taken the leading position in the industry, which proves that the structure of Great Wall Motor is more reasonable and the brand-oriented achievements are gradually emerging.

Great Wall Motor used the image metaphor of "crouching down" and "taking off". "Squat" represents the deepening of product structure, technical ecological reserve and global market layout made by Great Wall Motor under the wave of intelligence and new energy, while "take-off" means that Great Wall Motor is ready to accelerate its progress in the face of competition in the new year.

The release of the new Hi4 is the "first shot" that Great Wall Motor started in early 2023. Compared with the mainstream traditional dual-motor hybrid technology, the new Hi4 completely surpasses the comprehensive strength of the vehicle in terms of safety, road trafficability, power and vehicle cost, bringing users a "more economical, farther and safer" driving experience.

According to the plan, Haval's new energy products, which are the first to be equipped with new Hi4 technology and integrate more ecological advantages, will be launched in April, which will further consolidate the product competitiveness of Great Wall Motor in the mainstream new energy market and strive to achieve the annual sales target of 6.5438+0.6 million vehicles.

What's more, Great Wall Motor believes that only by giving good technology to the market and good products to users can China's automobile industry be stable and far-reaching. Great Wall Motor solemnly put forward the concept of "returning to the essence and equal rights in science and technology". In the future, the new Hi4 will fully realize technology open source, enjoy the technology of the whole industry, and help the technological development of the whole new energy market, which is expected to push the new energy market into the era of all-people intelligent four-wheel drive electric hybrid.

Write at the end:

Under the wave of new energy and intelligence, pure price competition is not the way out, and the only way for automobile brands to break through the price war dilemma is through technological innovation. The release of the brand-new Hi4 has made the outside world see the continuous landing of forest ecological achievements of Great Wall Motor, which has become a new engine to drive the equal rights of new energy technology in China. It also shows the great wall motor's strong competitiveness in products, technology and globalization, which is based on technology. In the future, it is reasonable to believe that Great Wall Motor will continue to rely on the Great Wall of Science and Technology+Forest Ecology to create more new technologies and products, redefine new standards for new energy users' experience, and boost China's automobile industry to a new level.

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