Yichang Changyang Qingjiang gallery scenic spot
Qingjiang Gallery Scenic Area is one of the four A-level tourist attractions in Hubei Province approved by the State Forestry Administration, and is named by Hubei Provincial Tourism Bureau. 201219, Changyang Qingjiang Gallery Tourist Resort in Yichang City, Hubei Province received a letter from the Landscape Quality Rating Committee of the National Tourism Administration, confirming that Qingjiang Gallery has become a national 5A-level scenic spot.
Yichang three Gorges dam tourist area
The Three Gorges Tourist Area is the first batch of national 5A-level tourist attractions, and now has Tanziling Park, 185 Park and Interception Memorial Park, with a total area of 15.28 square kilometers. Relying on the Three Gorges Project, the world's largest water conservancy hub, the tourist area displays engineering culture and water conservancy culture in an all-round way, and provides multi-functional services integrating sightseeing, science and education, leisure and entertainment.
Yichang Zigui Quyuan Hometown Cultural Tourism Zone
Zigui County is the hometown of Qu Yuan, a great patriotic poet of Chu during the Warring States Period, and also one of the birthplaces of Chu culture. Qu Yuan's hometown cultural tourist area is a national AAAAA-level scenic spot, which mainly includes Qu Yuan's hometown and Qu Yuan Temple. It is a demonstration area of cultural relics protection in the Three Gorges area and a famous cultural tourist area in China.
Yichang three Gorges folk-custom scenic spot
The Three Gorges Scenic Area is a national AAAAA-level scenic spot, located in Xiling Gorge, Yiling District, Yichang City, Hubei Province. It is located in the most magical and magnificent Xiling Gorge in the Three Gorges of the Yangtze River, between the Three Gorges Dam and Gezhouba Dam, across the banks of the beautiful Dengying Gorge, with an area of 14 square kilometer. The age of the Three Gorges Stone Monument lies in the swiftness of the bay, the strangeness of the rocks, the quietness of the valley, the absolute cave and the sweetness of spring.
Somebody else, the Three Gorges Dam is good and worth recommending.
Is it possible for Huangyao Ancient Town in Hezhou, Guangxi to become a 5A scenic spot in three or four years?
Huangyao ancient town in Hezhou. The construction of 5A scenic spot is under way, with a total investment of over 25 billion yuan. I believe it won't take long!
On June 5, 2008,1,Huangyao Ancient Town Scenic Spot in Hezhou City, Guangxi Zhuang Autonomous Region, which was declared as a national 5A scenic spot, scored 93. 1, which met the basic requirements for declaring the landscape quality of 5A scenic spots. Huangyao Ancient Town Scenic Spot has been officially listed in the preparatory list for creating 5A-level scenic spots through evaluation. Let's take a look at the evaluation criteria of 5A scenic spot!
For the first time, the National Tourism Administration decided to start a five-year evaluation of the highest level of tourist areas (spots) in order to select a number of excellent tourist attractions with excellent quality, international competitiveness and truly become domestic benchmarks. According to industry insiders, the difficulty of this selection is not under the application for World Heritage, and the relevant state departments will put forward strict requirements for tourist attractions in terms of tourism transportation, sightseeing and tourism safety 12.
5A pays more attention to humanization.
According to the Examination and Approval Standard of National AAAAA Scenic Spots issued by National Tourism Administration in 2004, the examination and approval standard of 5A scenic spots is very detailed. This standard is divided into three parts.
The first part is environmental quality and service quality, which is divided into 8 major items and 44 sub-items, with a total score of 1000.
The second part is landscape quality, which is divided into 2 major items and 9 sub-items, with full score of 100.
The third part is the on-site tourist opinion survey, with a full score of 100. The first content and the second 5A-level scenic spot standard pay more attention to the humanization and detail of the scenic spot.
According to the scoring rules of service quality and environmental quality, the assessment content is divided into eight items: tourism transportation, tourism safety, tourism shopping, scenic spot health, post and telecommunications services, business management, tourist satisfaction rate and resource and environmental protection.
Reach the standard of 5A scenic spot, and the scores of the three parts are not less than 950, 95 and 90 respectively.
5A-level scenic spots adhere to the people-oriented concept and pay more attention to the humanization and details of the scenic spots. In order to create a comfortable and beautiful tourist environment for tourists, the standard has formulated many detailed rules, mainly including that tour guides hold certificates and the standard rate of Putonghua is100%; Tour guides (commentators) should have a college education or above, of which the bachelor degree or above is not less than 30%; In the scenic area, fire fighting, anti-theft and ambulance facilities are complete and intact, the environment is clean and tidy, the sanitation conforms to the national regulations, the layout of public toilets and garbage bins is reasonable, and the landscape is modeled; Convenient communication, smooth lines and reasonable charges; Shopping places are centralized, managed in an orderly manner, and the local characteristics of tourism products are outstanding; The scenic spot management system is sound, there is a formally approved tourism master plan, the complaint system is sound, and it is handled in a timely manner; The air quality, noise quality and sewage discharge of the scenic spot have reached the first-class standard. At the same time, there are many rigid standards: for example, the number of domestic and foreign tourists in tourist attractions must reach more than 600 thousand (including more than 50 thousand overseas tourists); The scenic spot must meet the standard of 4A scenic spot and operate for more than one year.
The world-class gold-lettered signboard is very attractive. -The first batch of 5A is highly competitive.
This year, it was rated as a 5A-level scenic spot for the first time. Therefore, whoever becomes the first batch of 5A-level scenic spot brands in China for the first time means that with the shining golden signboard, scenic spot marketing will take the initiative. According to the regulations, application for 5A needs to be evaluated for more than 4 years. At present, there are 67 1 4A scenic spots in China, and the first batch of 5A scenic spots in China will be piloted this year. The state strictly controls the number of applicants, and the total number is expected to be around 10. So the first batch of 5A will be extremely fierce. As a major tourist province, several famous 4A-level tourist attractions in our province, such as Lijiang Yulong Snow Mountain, Kunming World Expo Park and Dali Santa Tourism and Cultural Zone, attach great importance to this, and begin to move closer to 5A from the aspects of toilet renovation, traffic facilities and environmental improvement.
For example, some scenic spots focus on the renovation of public toilets, highlighting two principles in internal design and appearance: people-oriented, in harmony with the surrounding landscape. There are new water heaters, flushers, safety handrails, background music, green bonsai and facilities for the disabled in the toilet. Some scenic spots pay close attention to infrastructure construction by setting up external traffic signs, scenic fence, stone road length and other details. Some have made great efforts in garbage disposal, air and noise in scenic spots, and strive to reach the 5A standard.
If 4A-level scenic spots represent national standard scenic spots, 5A-level scenic spots represent world-class quality.
This year, the National Tourism Administration launched a pilot project to create a 5A-level scenic spot. This is another important creation activity of the national tourist scenic spot system after the Central Civilization Office, the Ministry of Construction and the National Tourism Administration jointly launched the national civilized scenic spot selection activity last year. It is another good opportunity for all kinds of tourist attractions to further enhance their brands and promote the development of tourism economy.
5A Evaluation standard consists of three evaluation rules. A, service quality and environmental quality scoring rules, the total score is 1000 points, the score must reach 950 points; The second is the detailed rules for landscape quality scoring, with a total score of 100 and a score of 90; Third, Detailed Rules for the Evaluation of Tourists' Opinions, with a total score of 100. The score must reach 90 points.
We will introduce the three scoring rules and the scoring points involved one by one. The first evaluation rule is the service quality and environmental quality scoring rules, with a total score of 1000. Including eight aspects, such as tourist traffic, sightseeing, tourist safety, health, post and telecommunications services, tourist shopping, comprehensive management, resources and environmental protection, with 44 major items, 1 18 minor items, and 2 16 points.
The first part of the service quality and environmental quality scoring rules:
Driving 140 minutes. it is me
Tour 2 10 minutes. It is required that all tour service facilities in the scenic spot should embody the profound humanistic care spirit, pay attention to details, highlight characteristics, and form a unique, harmonious and comfortable tour atmosphere. Including beautifully designed tourist tickets, tourist reception centers, guiding signs, publicity materials, tour guide (explanation) services, public rest facilities and viewing facilities, and the setting of public information graphic symbols.
Travel safety 80 points. In the past two years, tourists died or were severely disabled, and the scenic spot was mainly responsible, with 40 points deducted; Responsible for management, 20 points will be deducted (according to the accident responsibility book). Including the main safety protection institutions, systems and personnel, safety disposal, safety equipment and facilities, safety warning signs, safety publicity, medical services and ambulance services.
Health part 140. Including environmental sanitation, waste management, smoking area management, food hygiene, toilets, etc.
Post and telecommunications service 30 points. Include postal commemorative service and telecommunication service. Scenic spots are required to provide commemorative stamps, local souvenir covers, postcards, commemorative stamps, etc. Setting up public telephone facilities at the entrances and exits of scenic spots and places where tourists gather can meet the needs of tourists.
50 points for shopping, including the construction of scenic shopping places, the management of shopping places, the management of commodity operators and the management of tourism commodities. It is required that the construction of shopping places shall not destroy the main landscape, hinder tourists from visiting, and shall not occupy roads and viewing space with tourists; The architectural modeling, color and materials of shopping places are in harmony with the landscape environment; Reasonable layout, external advertising signs do not affect the effect. Centralized management of shopping places, clean environment, good order, no chasing and selling, strong selling and strong buying. There are unified management measures and means, including quality management, price management, measurement management, location management and after-sales service management. Tourist commodities with scenic features are provided in the scenic spot.
Comprehensive management 195. Including organization and system, corporate image, tourism planning, training, handling tourists' complaints and opinions, publicity of tourist attractions, e-commerce, special group services and social benefits. As the general requirement of comprehensive management, this part involves all aspects, and the managers comprehensively evaluate the management level of scenic spots. It requires sound management organization, clear responsibilities, sound rules and regulations, effective implementation, good corporate image, unique product image, good quality image, clear visual image and civilized employee image. There are clear quality objectives, clear quality policies or slogans, which are well known to all employees. Employees wear post clothes and badges, behave in a civilized manner, and are warm and generous. There is a special tourism master plan. Every regular employee has a training file. The tourism complaint system is sound and the complaint records are detailed. There are various ways to publicize scenic spots; Perfect services for special groups can promote local economic and social development.
Resources and environmental protection 155. Including air quality, noise index, surface water quality, landscape ecological cultural relics and ancient buildings protection, environmental atmosphere, facilities and equipment using clean energy and environmental protection materials. It is required that the air quality, noise index and surface water quality of scenic spots meet the national first-class standards. The annual expenses for the protection of landscapes, cultural relics, ancient buildings, ecosystems and rare animals and plants are equivalent to the proportion of the annual ticket income of tourist spots.
The second part, the scoring standard, the total score 100, is divided into two parts:
1 Part is the attraction of resources, with a total score of 65 points. Including five aspects: ornamental value, historical and cultural value, rarity or strangeness, scale, richness and completeness. Scenic spots are required to have high recreational value, historical value, cultural value and scientific value.
The second part is market influence, 35 points. It is divided into four parts: popularity, reputation, market influence and theme promotion. It needs an excellent reputation, which is usually praised by more than 95% tourists and most professionals. Market radiation needs intercontinental long-distance tourists, accounting for a certain proportion. Strengthening the theme requires a clear theme, outstanding features and strong originality.
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