Public service advertising is an advertising activity that is not for profit and provides free services to the society. Since the founding of People's Republic of China (PRC), public service advertising activities have increased day by day, which has played an important role in the moral and ideological education of the whole society.
For example, advertising activities carried out by relevant departments, such as fire prevention and theft prevention, forest protection, birth control, maintaining public order and not spitting, are all public service advertisements. From 65438 to 0979, American media organizations voluntarily donated $600 million worth of space and time to the American Advertising Association for public service advertising. "Love my China, build my Great Wall" is a creative advertising slogan.
Extended data
From the identity of advertisement publishers, public service advertisements can be divided into three types.
The first one is the public service advertisements directly produced and released by TV stations, newspapers and other media. For example, CCTV often publishes such advertisements. This is the political responsibility and social responsibility of the media.
Second, public service advertisements issued by social specialized agencies. For example, UNESCO, UNICEF, the World Health Organization and the International Wildlife Conservation Organization have respectively issued public service advertisements such as "Protecting cultural heritage", "Children have the right to education", "Don't discriminate against AIDS patients" and "Protecting rare animals". Most of these public service advertisements are related to the functions of publishers.
The third kind is the public service advertisement released and produced by the enterprise. For example, Boeing has published public service advertisements such as "bringing people together", and Ericsson has published "Care comes from communication". Enterprises have not only done good deeds, but also established their own social public welfare image.
Baidu encyclopedia-public service advertisement