Six years ago, the Internet trend of thought swept the medical industry, and a large number of entrepreneurs made trial and error, resulting in a business model of cutting into Internet medical care with a single business. O2O accompanying consultation is one of them.
Capital arrived at the wind and poured in, pouring the Internet panacea of burning money subsidies into a small accompanying circuit. Investors came on a whim, but they didn't wait for the outbreak of the consulting industry. On the contrary, it was caught off guard by the change of policy direction, and the gameplay of the Internet also failed. Almost all the O2O that accompanied the consultation track was shut down.
In 20021year, the accompanying doctor, as a new profession, received attention again, but the protagonist who brought the accompanying doctor back to the public view changed. A few days ago, under the attention of the central media, the video of Xi 'an's "26-year-old girl as a professional escort to see a doctor" spread rapidly on the Internet, and related topics once topped the hot search list in Weibo.
In the video, Xiaoyu, a 26-year-old girl, worked as an accompanying doctor for two years, during which she accompanied nearly 200 people. The charging standard is half a day in 200 yuan and all a day in 300 yuan, mainly for the elderly and people who are not familiar with hospital procedures.
With the trend of aging population, silver-haired economy has been frequently mentioned in recent years. According to the data of the seventh national census, the population aged 60 and over in China has reached 264 million, accounting for 18.70% of the total population, and the degree of population aging has further deepened.
The problem of seeking medical treatment for the elderly involves many links. Internet medical enterprises are painstakingly engaged in online consultation, prescription and taking medicine, hoping to let patients enjoy medical services as much as possible without leaving home, and hospitals are also speeding up information construction, aiming at simplifying the registration and treatment process and improving efficiency. In the face of more and more elderly people who visit offline, the demand for accompanying doctors has always existed and has not been covered.
Waiter is the product of strong market demand, but what is the current situation of this emerging profession? What kind of person will choose to be an accompanying therapist? Is there a future for this profession? Recently, the titanium media App talked to the founder of Anan, a platform for accompanying doctors in Shenyang. According to her description, we approached the daily life of professional accompanying doctors for the first time.
An' an escort doctor
The following is the dictation of Shanshan, edited by Titanium Media App:
Before the epidemic, I was a hotel manager and my husband was an overseas salesman. He needs to go abroad often, but these two occupations have been greatly affected. In 2020, we both resigned and returned to Shenyang. It is also because I gave birth to a second child that I intend to do something in the local area. Because the problem of aging population in Northeast China is very prominent, we have positioned ourselves as an industry related to old-age care from the beginning.
This company was registered on 20 17, and did some non-medical business at that time. Returning to my hometown again, I feel that there is a bright future for providing for the aged, but I have done some market research and found that the input cost of providing for the aged is too high.
It is also an accidental opportunity. Relatives living around Shenyang come to the city to see a doctor. My daughter had to leave halfway because of work, and the next thing was taken over by our family. My husband and I accompanied the elderly to see a doctor for a week. At that time, I thought it was really a big problem to accompany the elderly to see a doctor.
In April this year, we rented an office building with a monthly rent of 2000 yuan and invited a friend. The three of them started to run an' an clinic together, and later recruited some part-time jobs, but basically did not do publicity.
Less than two months after accompanying the doctor, CCTV reported that Xi' an was accompanying the doctor. Surprisingly, this incident brought us traffic. We accepted an interview with the media, and the interview video was forwarded by a local red man. The popularity of accompanying doctors in An 'an suddenly rose, and now the number of people who come to our platform for part-time jobs has increased to 5 or 6.
In fact, when we decided to accompany the doctor, we also did research. In 20 15, the profession of accompanying consultation appeared. At that time, nurses in many hospitals were doing it, and many platforms got financing, but they all went away later. I think an important reason is that people didn't know much about this industry at that time, and there were not so many platforms for more people to know about escort counseling and use services.
Now we are also paying attention to online marketing promotion, including platforms such as Little Red Book and Aauto faster. My husband is in charge of this area, and his previous relevant work experience just comes in handy.
My job has two parts, one is to accompany doctors, and the other is to organize teaching plans.
An An's current business is accompanying doctors and one-on-one training, and accompanying doctors is our main source of income. Because some people in other cities want to accompany the doctor, but they don't know how to do it, we have accumulated some methodologies and some typical cases in the process of accompanying the doctor, which can be shared as training content.
Among the people who come to our platform for training, there is a student from Xi 'an who has already started the business of accompanying doctors. Recently she trained a girl from Lanzhou. She is a tour guide and has her own time. Accompanying doctors is a sideline she wants to develop.
This industry is booming, but it is also mixed. Someone on the Internet asked me for training, saying that "the monthly income is 20,000 to 30,000, and the order is relatively soft". Every time I hear this, I feel quite funny.
People asked me how much money I could earn by accompanying doctors, but no one believed my answer, but the fact is that it is very little, not as much as I used to earn.
I don't know about the first-tier cities, but as far as Shenyang is concerned, the customers we can attract are the left-behind elderly people in some cities and some patients around Shenyang. The total amount is not very large, usually three or four orders a day, and one or two orders when there are few. There is absolutely no case of not receiving orders.
The charge standard of An An is half a day (4 hours) 198 yuan, and 298 yuan for the whole day (8 hours). The fees charged by the accompanying doctors shall be divided 50-50 between the platform and the part-time accompanying doctors.
My husband and I are doing other things besides accompanying the doctor, otherwise it will not be enough for our daily expenses. However, we believe that accompanying doctors can be done for a long time, and it can be done slowly, because the market demand will increase.
Generally, people who come here for training will also tell them the truth of making money with doctors, and suggest that they had better have a serious job with flexible working hours to accompany them. Really, don't just expect to make money with them.
I always think that the most important thing for accompanying doctors is love, responsibility and patience, which I will definitely tell them when interviewing accompanying doctors.
Among the clients I handled, a girl was stranded at the airport for some reason and could not come back to accompany the elderly to see a doctor, so she found us. She was also afraid that the old man would have resistance to paying to accompany him to see a doctor, so she lied about finding a friend to accompany him to see a doctor. But because she didn't tell us this situation in advance, we just introduced ourselves at the appointed place the next day, and the old man was unhappy. Although finally persuaded by her daughter, the old man didn't give us a good face at first.
This problem often occurs when serving the elderly. On the one hand, it is reluctant to spend money. On the other hand, some elderly people feel that their abilities are questioned. Why are they too old to even see a doctor by themselves? Actually, it's hard to be a child.
What we can do is sincere service. This industry has just started. Everyone is more tolerant of us and knows our hard work.
The elderly are our main service groups, but there are also some special circumstances. Some time ago, a college student who came from other places to study in Shenyang found us. The child slept in the upper bunk, fell off the bed, broke his head and got stitches. When it was time to take out the stitches, he didn't know the hospital process. I hope we can accompany him to the hospital to have stitches removed.
It was finished soon, and I finally paid back 100 yuan. The student also said that he would introduce me to his classmates in the future if necessary. I said no, it's easy to see a doctor, and you college students can understand. Having said that, I also understand that these children from other places are very confused and strange, so help them if you have the ability.
Our escort service does not include registration. I can tell customers when to go to which platform to grab the number, but our service starts after the customer hangs up, so it won't involve dealing with hospitals and competing with scalpers.
In the whole service process, the accompanying doctors must do four things: first, respect the privacy of customers, no matter how curious this situation makes you, you should not ask more questions; Second, we must not miss items, and all the questions listed by customers in advance should be asked; Third, the doctor recorded the consultation, picked out the key words after the return visit and sent them to the customer together with the recording; Fourth, we must not forget to take medicine, film and get results.
There is no threshold for the profession of accompanying doctors, but we set a threshold for ourselves. Those who come to work part-time must have a college degree or above, and have studied nursing related majors first. My husband and I also graduated from 2 1 1 and 985. I am a master, and I hope to do this in an orderly way. (This article is the first titanium media App)