Small business: cultivating culture is also the key.
Management is by no means simple 1+ 1. As the saying goes, large enterprises rely on culture, medium-sized enterprises rely on regulations, and "small enterprises rely on their own bosses to manage". When many small and medium-sized enterprise operators complain that it is too difficult to manage people, employees are always dissatisfied with the treatment, people are not at peace with each other, and they have not considered the gains and losses for the enterprise, Ma Yun put forward different opinions. He said, "Small enterprises should also talk about culture, only when they are older, and only when they are medium-sized." He warned small business operators that this is just a kind of culture, and they should cultivate this culture on the first day when they become bosses. This culture may make their enterprises "bigger" and culture will only be effective after they "get bigger". He said that Alibaba's culture was not posted by slogans, "it was not posted by managers, but by employees' self-motivation". This kind of incentive culture of large enterprises was established from the beginning.
Ma Yun believes that small business owners should also listen to employees' ideas more, so that employees' basic living security can be met and their work can be honored and satisfied. In particular, he pointed out that material incentives for employees can only meet the material needs of employees and cannot make him feel happy. "Happiness is to make them believe that the company contributes to society and customers, and they contribute to the company-such employees are easy to manage", and such a corporate culture is also natural.
Humanized management: the core connotation of human resource management
"Grasp the true nature of human nature!" This is not an empty slogan, but the core of the HR management spirit that Alibaba has been practicing from top to bottom since its establishment. For employees, Ma Yun once said: "We give employees three things, one is a good working environment (interpersonal relationship), the other is money (today is salary, tomorrow is capital, and the day after tomorrow is everyone's stock), and the third is personal growth. The third point is very important. If a company wants to grow, it must first let its employees grow. Human resources is not the business of the human resources director alone, but must be taken seriously by the CEO and every employee. It is difficult for employees to grow up. It will take a long time. What we have to do is to help employees who have just come in outside how to integrate into our team. " Under his leadership, in the practice of his thought of "grasping the truth of human nature", Alibaba's human resource management constantly reflects the true light of human nature, gorgeous and simple.
Ma Yun told everyone that Alibaba's team has been able to make blood and is confident to overcome everything. This enterprise, which aims at 102 sustainable development, is grasping the true meaning of human nature and doing a good job in human resources.
Campus culture and teaching learn from each other.
Alibaba's earliest values can be summarized in six words: trustworthiness, kindness and simplicity. The most prominent corporate culture is that campus culture and teaching learn from each other. Here, employees, superiors and subordinates, and colleagues are as commensurate as classmates. In addition to Chinese and English names, every employee of Alibaba has a "flower name". For example, Ma Yun's "flower name" is "Feng Qingyang". Such a culture allows students to enter the company from school, and there is no such huge gap. Some trainings organized by Alibaba have given students who have just left the ivory tower a good transition, and they can study at work and pay attention to employees' psychology and their emotional changes.
An employee who just graduated from work is always in conflict with his girlfriend and is in a bad mood, so he can't continue to work. So he loudly appealed to experienced colleagues around him to share and let him grow up ... It is this cultural atmosphere that keeps more graduates pouring into Alibaba. "The psychological mood of employees is our greatest concern. Their professional ability will be there one day, but if no one cares about their spiritual growth, they may leave one day and be confused under the pressure of work. " Ma Yun said.
For Alibaba 18000 employees, learning and development have always been their own business. The company is only a provider of platforms and tools, and employees here have to find out what they want and what difficulties they have. The three training courses offered by Alibaba last year came into being in combination with the company's current reality-emotional intelligence zero class, self-centered class and simple and rude class. In recent years, the company's business has expanded rapidly and needs a large number of management personnel to supplement it, so some capable employees have been quickly promoted to leadership positions. However, the new leaders of these "Aauto Quicker talents" are facing different management problems, such as simple management style, simple handling of things, high IQ but lack of emotional intelligence, and lack of cross-departmental cooperation and communication skills. EQ Class Zero is designed for this group of people.
When you convey a beautiful emotion, the other person will smile back. "Grasping the true nature of human nature" also grasps the core of management, thus uniting a group of people who are willing to fight for it.
Ma Yun is currently the Chairman and CEO of the Board of Directors of Alibaba Group and one of the main founders of Alibaba Group. He was the first mainland entrepreneur to appear on the cover of Forbes magazine in more than 50 years, and was elected as the future global leader. In addition, Ma Yun also serves as the director of Softbank Group, the chairman of Yahoo China Board of Directors, a member of ABAC under the Asia-Pacific Economic Cooperation (APEC), the dean of Alibaba Business School of Hangzhou Normal University and the director of Huayi Brothers Media Group.
Ma Yun's Quotation: "Small enterprises are big-minded, and big enterprises should talk about details."
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