1. Trademark is a concentrated expression of corporate image and reputation.
Enterprises show their image and reputation to consumers through the distinctive and novel characteristics of trademarks, deepen consumers' impression of their products, attract consumers' attention, stimulate consumers' desire to buy, and then achieve the ultimate goal of expanding product sales.
At the same time, a good brand image can also enhance consumers' loyalty to trademarks and encourage consumers to buy again and again. Therefore, the higher the visibility of the trademark, the better the image and reputation of the enterprise.
3. Trademark is an intangible asset of an enterprise and an important intellectual property right.
Trademark embodies the wisdom and labor of production enterprises and is an important intellectual property right; It is an intangible property and always generates profits. Because the trademark has the renewal function (the validity period of the trademark is 10 years, and it can be renewed upon expiration), it has the value-added function.
Therefore, the operators of enterprises must attach importance to this special role of trademarks, try their best to give products a good name, publicize the trademarks of products extensively on the premise of reliable quality, and improve the visibility of product trademarks, so as to promote product sales and consolidate market position. With the improvement of brand awareness, the value and value-added function of trademarks are immeasurable.
4. Trademark is a sharp weapon for enterprises to participate in market competition.
Trademark is the stepping stone for enterprise products to enter the market, and competition is the inherent economic law of market economy. In order to be in an invincible position in the competition and increase and expand the market share, enterprises must adopt various forms of competition, such as price, promotion, trademark, advertisement, marketing promotion and public relations. Modern enterprises often take the form of non-price competition, establish brand awareness through trademark advertising, and make products enter the market smoothly.
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