Beijing Auto and BAIC Group are unified logos. The brand logo newly released by BAIC Group takes the word "North" as the starting point of design. The word "North" not only symbolizes China and Beijing, but also represents BAIC Group, which embodies the regional attribute and status symbol of the enterprise. At the same time, the word "North" is like a cheering human figure, which shows that "people-oriented" is the eternal core of BAIC Group. It inherits and develops the original image of BAIC, showing new vitality and expressing the lofty goal of BAIC based on Beijing and looking at the world. The word "North" in the sign is like two open doors. It is the door of Beijing, the door of BAIC, the door of opening and the door of the future, which indicates that BAIC Group is more market-oriented, collectivized and internationalized, and it is a brand-new brand slogan of the Group.

"into this world.

"Creating the future" complements each other, which indicates that BAIC Group will launch a brand-new brand strategy with a brand-new, open and inclusive attitude.