There is a slogan with the best promotion effect in the golden history everywhere. It is the slogan of "arachis duranensis" after American colonies discovered the new continent. This slogan has attracted thousands of Europeans to leave their homes and go to the angry sea to make America prosperous. The protagonist in Titanic went to the angry sea and the new world after seeing the advertisements of gold everywhere. On the 20th of this year, the Shanghai Reform and Opening-up will be 5438+08 in June next year. This slogan first awakened the sleeping impulse of China women about "getting younger and younger", which was the collective dream of all people in China at that time. A surreal novel "Decreasing Ten Years" written by Chen Rong proved that in order to make up for the losses caused by the Cultural Revolution, the state decided to reduce the household registration age of all citizens by ten years, which was even greater than the general salary increase. I don't care about eternity. I only care about the classic works created by Zhu Jiading, a Hong Kong-made advertising genius who just died, for Iron Master Watch. Because of this, Zhu Jiading, in her prime, has become an advertising star attracting worldwide attention. The only side effect of this touching advertisement is that when a man wants to leave a woman, he always comes up with this classic line: bottom. Diamonds last forever, a story can drive an industry forever, and an advertising word can drive an industry. Since this sentence was introduced to China, diamonds have become a necessary prop for suitors. Adam Smith said that the most useless thing may be the most expensive commodity. It's diamonds. So what? Discuss with your girlfriend, why don't we exchange 800 Jin of rice? The answer is either a slap in the face or a tear. The choice of a new generation In the competition with Coca-Cola, Pepsi finally found a breakthrough, which is youth. Pepsi-Cola is a new generation choice, but what about Coca-Cola? Pepsi means: "that's the drink that your father only drinks!" " Coca-Cola has been suffering for twenty years, but it has never been able to create a more powerful advertising language. It can only watch Pepsi grow bigger step by step. When remy martin is opened, good things will come naturally. Not everyone can afford remy martin. When the price of a commodity far exceeds its practical value, consumers must be given an unusual reason. Therefore, remy martin gives you a hope that as long as you drink remy martin, something good will happen. It is said that the trust of this sentence is directly proportional to the thickness of the wallet. In 1980s, in addition to red flags, jeeps and tractors, only Japanese cars were imported from China. Toyota's advertisement is loud and catchy, so you have to weigh it when you buy a car. Today, Toyota's advertising slogan has been changed many times, but it is still firmly remembered by a whole generation of China people. It is delicious. After this sentence was broadcast on domestic TV, the spread speed was amazing. From then on, all mouth-related actions can end here, such as kissing. Nestle's success once again proves that the most touching advertisements are often vernacular advertisements. Another coffee advertising slogan, "Drips are fragrant, but the meaning is still unfinished" is also a classic, but the occasion quoted is far less than "delicious". Beauty is sleeping. Gong Li, an international superstar, speaks for Xilinmen mattress, revealing the secret of women's beauty. Men eat and women sleep. Adequate and sweet sleep is the best beauty product for women. As for someone reading ambiguous meaning from this advertisement, it is a question of accepting aesthetics. If analyzed from the perspective of advertising language, this advertising language 70 years ago can be described as impeccable-the language is extremely exquisite, the information is extremely clear, the communication is extremely strong, and the benefits are extremely attractive. Seeing such a slogan, it is impossible for a poor farmer not to have a boiling passion; The person who wrote this sentence can't be called an advertising master!