On September 10, the online auto market learned from FAW Hongqi that Hongqi Sales Company merged with the brand public relations department, and Chen Xu, general manager of FAW Hongqi Sales Company, became the "number one". Previously, the brand public relations department was directly under FAW Group and was a parallel unit with Hongqi Sales Company. After the merger of Hongqi Marketing and Brand Public Relations Department, the operational efficiency of the whole Hongqi marketing system will be greatly improved. Chen Xu has been promoted twice since he joined FAW for more than two years. Under the general trend of integration of Industry-University-Research and automobile industry, Chen Xu will have greater development in the future with its outstanding strength and outstanding performance.

As a marketing executive from the former Changan System, Chen Xu officially became the executive deputy general manager of FAW Sales Company on May 20 18. After being familiar with the business system, he was promoted to the general manager of FAW Hongqi Sales Company in just a few months. It is worth mentioning that Chen Xu's joining Hongqi has also become a watershed on the road to the revival of Hongqi.

In 20 19, hongqi officially entered a stage of rapid development, from a car company with an annual sales volume of 30,000 vehicles to a volume scale of 65,438+100,000. These are all realized on the basis of selling only old models such as HS5, H5 and H7. H9 is the first brand-new technology platform developed, which is very competitive in the market, but it has not yet entered the market.

In this process, it is obvious that Chen Xu, who is gifted in marketing, played an extremely important role, and during this period, he even shouted the slogan of "Reviving the Red Flag Master". Excellent sales performance, coupled with strong personal feelings for Hongqi, makes it interpreted by the outside world as a key figure in the "second take-off" of Hongqi brand. It is no exaggeration to say that without Chen Xu, there would be no "second take-off" of the Red Flag.

By 2020, Hongqi will still become one of the fastest growing brands in the domestic automobile market, even if negative factors such as epidemic situation and economic environment decline are superimposed. From June 5438 to August, the cumulative sales volume of Hongqi exceeded108500 vehicles, up 108% year-on-year. In August, it broke through the mark of 2 1 10,000 vehicles, up by 1 10% year-on-year. It is worth mentioning that Red Flag has achieved these achievements on the basis of high premium, and the dark horse is full of color.

With the recovery of the current industry situation and the launch of Hongqi H9, the first strategic product under the brand-new technology platform, both the industry and dealers have reason to believe that Chen Xu can lead Hongqi, a national luxury car brand, to go faster and further.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.