1. Shoe cabinet women's shoes brand introduction
1. Shoe cabinet women's shoes are a brand of Daphne Investment (Group) Co., Ltd. ..
In 2004, Shoebox Shoebox shoe boxes came into being, creating a precedent for the footwear industry in China. Shoe box with brand slogan "Shoe box"
2. Emotionally, commodities skillfully blend culture and emotion, emphasizing that shoes cover the trajectory of life, which is artistic creation, emotion and memory.
Shoebox shoe cabinet hopes that consumers will not just buy a pair of shoes, but write stories from the first step.
3. Brand concept of women's shoes in the shoe cabinet: "We sell not only shoes, but also expectations for a better life". Shoe cabinets want consumers to buy more than just a pair of shoes, but the first step towards a better life. Today, shoe boxes and cabinets have developed into the form of channel brands. What they want to convey is a concept of "one-stop shoe purchase for the whole family", and then three major needs of love, home and tree have been developed, namely, FullofLove shoe cabinets, Fouyourwholefamily shoe cabinets and a shoe cabinet to accompany you to grow up; "Shoe boxes and shoes are not expensive, and everyone loves shoe cabinets" is a parity strategy implemented by shoe boxes and shoe cabinets, so that every customer who walks into the shoe cabinets can find satisfactory shoes and feel the convenience and service of "one-stop shopping for shoes for the whole family".
4. In order to better reflect the channel characteristics and service to consumers, shoebox shoe cabinets have launched a number of different brands to meet various consumer needs: men's shoes OSWIN, simple, casual, intellectual and confident women's shoes RENEE, young and sweet women's shoes PINKII and children's shoes SWEETBAYBAY. The brand lineup covering all ages and consumer needs can best explain the shopping concept of "one-stop shopping for the whole family" in shoe cabinets.
2. Matters needing attention in opening a new fashion women's shoe store
1, we must first adjust our mentality.
Doing business is both profitable and risky. Don't expect industries with huge profits, and don't expect industries with risks or without risks. Although the business of opening a women's shoe store is small, it is still risky for entrepreneurs. There is no doubt that only those who are good at business can make money. Therefore, before opening a store, we should be prepared for failure, face difficulties and risks, and be able to bear hardships and stand hard work.
2. Pay attention to the overall image of the store.
Lighting and product display are the second skills to pay attention to, which will also directly affect sales! People rely on clothes to make up, Buddha depends on gold, and women's shoes should be packaged! Even if women's shoes are sold in stalls, it is hard for people to believe that they are brand goods!
3, need to have a certain stock.
In the process of selling women's shoes, the store should keep a certain inventory. There are 30,000 items in the store, and you can achieve a turnover of 5,000 yuan, but if there are only 5,000 items, it is absolutely impossible to achieve a turnover of 5,000 yuan a day! This is the third skill of women's shoes business. Don't confuse the concepts of the number of pieces and the amount of money when making a compromise women's dress. Under the same turnover, you sell much more than others. People's specialty stores deliver 300 yuan, and you also deliver 300 yuan. The turnover will definitely not go up!
4. Learn to maintain customers.
How to sell women's shoes, how to retain customers and how to treat old customers are all very important, which depends on the level of sales staff.
The above is a brief introduction to the brand of women's shoes in shoe cabinets summarized by Bian Xiao, and the relevant information that novices need to pay attention to when opening fashion women's shoes stores. A pair of beautiful shoes is of great significance to beauty, so it is very important to pursue both the brand of shoes and the comfort.