In the first quarter of fiscal year 20 13 (June-September, 20 13), Nike's revenue increased by 8% year-on-year and its net profit increased by 38% year-on-year, but its market revenue in China decreased by 3%. Under the pressure of performance, Nike issued the slogan "Move China" to the China market in August this year. As in the past, Nike wants to catch young people around the age of 20.