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Static Analysis of Roewe R ER6' s New LOGO and New Impression
In recent years, almost all brands in the world are busy changing labels. Many international brands have changed their 3D logos to 2D ones, while many China brands with slightly ugly logos have changed a line of letters "simply and rudely". Roewe's brand-new "double lion logo" is simple and profound in color matching, which really takes the visual grade to a higher level. Now, the first model of electric car R-standard has finally come to us. The first car, ER6, was born out of the previous i6. Just like Geely's geometric brand, it made a sense of simplicity and futurity unique to pure electric vehicles.

Let's talk about the design inspiration of R mark, which not only pays tribute to traditional elements, but also faces the future. First of all, its form is like the word "people" in Oracle Bone Inscriptions, which highlights the brand's people-oriented spirit. The curvature of its upper part pays tribute to its birthplace, and the Pudong New Area surrounded by the curved Huangpu River symbolizes the prosperity and opening up of contemporary China. Of course, consumers don't want to hear so many stories, but pay more attention to whether they are good or not. Look at those well-known trademarks, the simpler the more attractive.

In terms of styling, ER6 should be what electric vehicles should look like in the future. Headlights are connected by a chrome-plated decoration and a black area, and the layers are distinct and won't make people feel abrupt. The electric vehicle needs very little air intake, so the lower grille adopts the design of adaptive opening and closing. The splayed spoiler design on both sides of the front bumper makes the whole vehicle have a strong visual impact.

Length, width and height: 4724/ 1835/ 1493mm, with a wheelbase of 27 15mm. The positioning is still a standard compact car. The straight and slender waist line and the rising ridge line at the bottom create a rich light and shadow effect.

Compared with Roewe i6, the tail is richer and runs through the chrome-plated strip and blackened taillight design, so the overall texture has been obviously improved.

Headlight adopts LED vector matrix lamp group, which consists of two multiplexing modules. Metal decorative strips are inserted into the lamp group to form a semi-split effect.

The shape of the light bar of the taillight echoes the LED of the headlight, and the brake light above is in matrix form, which is similar to Audi's new A4L after lighting.

The hub is designed with double five spokes, and the matrix decoration of spokes also adds a sense of exquisiteness, and the outline is aerodynamically optimized. The tires are Michelin brand, and the size is 2 15/50? R 17 .

Brand-new interior design, especially light color, makes the vehicle space more spacious. The central large screen and the lower gear lever operation area form a folding plane, which makes the whole vehicle full of sci-fi colors. The light blue area of the central control panel is made of leather, which can emit pearlescent effect and feel quite delicate.

The multi-function steering wheel is decorated with light color and silver, and it also looks clean and bright. And it's perforated leather, which feels great and breathable. If I drive every day, I'm afraid I can't do without a wet tissue that is always clean.

The instrument adopts 12.3 inch pure liquid crystal, its backlight is inspired by Nautilus, and the combination of digital technology and natural aesthetics is also tasteful.

The central control screen adopts 14.3-inch 2.5D curved large screen, with a new Internet car intelligence 3.0 system built in, based on AliOS Zebra Zhixing solution. And the window, door lock and skylight sunshade can be controlled through the central control screen. However, since the on-board system of the real shooting model has not been enabled, more functions will be displayed in the future test drive.

The skylight design of ER6 is unique. The whole roof is at the rear of the B-pillar, and the rear window is completely composed of a large curved glass. So there is a small skylight in the front row. When you look up at the sky in the back row, you will find that the world becomes brighter.

The blue and white seats look fresh, but the seats are soft and comfortable, and there is not much outstanding wrapping. The main driver adopts electric adjustment and manual adjustment of lumbar support, and the auxiliary driver adopts full manual adjustment.

The rear seat has a central armrest, which is also very soft and comfortable, but it can only support the whole reclining, and the middle seat is not designed with a headrest.

In terms of driving, the experiencers with height 182cm have room for punching in the front head.

In the back row, the head just hit this panoramic glass, but there is still room for two punches in the leg. The floor in the middle of the back row is relatively flat, which has obvious advantages in compact cars.

In addition, there is an air conditioning outlet and two USB ports in the middle of the back row, which makes it more convenient to charge the mobile phone in the car.

In terms of storage space, the volume under the suspended center console is very considerable. Besides the conventional storage space, the convenience of loading is also obvious.

The luggage compartment space has not been announced, and there is a spare tire in the trunk. It is estimated that the data can be synchronized with the 467L of the fuel version i6.

In terms of power, the ER6 will be equipped with the motor of Huayu Automotive Electrical System Co., Ltd., with the maximum power 184 HP and the maximum torque of 258 N m. The ternary lithium battery equipped with NCM523 battery has an energy density of 180Wh/kg and an average energy consumption of12.2kWh//kloc-0.

Summary: SAIC Roewe's R standard will be exclusive to electric vehicles, which opens Roewe's design concept of "smart gathering", and will build a brand-new service model and adopt a brand-new battery architecture of "rechargeable, replaceable and upgradeable". Judging from its simple, fresh and futuristic design and endurance, it broke through the 600km mark, which can be regarded as driving the upward development of China brand new energy vehicles. So the future performance of this model is also very worth looking forward to.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.