At the 2023 Euler Brand Night held on April 15, Euler announced the full implementation of "ALL IN Women's Track" with the theme of "Love to the End", bringing "warm technology", "aesthetics of life", "OK service" and "O? The four trump cards of "ecology" will upgrade the value experience of "new energy vehicles that love women more" and go all out to the brand 2.0 era.
"Warm Technology"-Love is profound.
For a long time, car designers have basically only paid attention to the physical data of men, ignoring the physiological differences between the two sexes, so when they encounter the same impact, women are more hurt than men. The data show that the probability of serious injury, minor injury and death of women in traffic accidents is 47% higher than that of men, 7 1% and 17% higher respectively, and the probability of cervical spine and hyperextension injury is three times higher than that of men.
Differences between men and women can be innate, but the lack of security can never be taken for granted. Euler built a 1080 female safety framework-"warm technology", that is, 360 basic safety+360 intelligent safety+360 health safety.
Among them, "360 basic safety" comprehensively improves the safety bottom line through five dimensions, such as initiative and passivity, software and hardware, high and low pressure and full coverage of physiology and psychology, with 105 sub-item. For example, Euler adopted many basic safety designs, such as double-strap main airbag, larger side air curtain, high-strength cage and so on. Simply put, it is to achieve 360 basic security-Euler can hold up, catch up, prevent, be stable and reliable whenever danger occurs!
"360 Smart Security" is the whole stack of Euler's self-research, and it has launched a cross-domain integration solution, which can realize active exploration, active execution and active care. Including, in rainy and snowy weather, the enhanced "riding the wind and breaking the waves mode" that can link wiper, headlight, fog lamp, window and air conditioner with one key; Automatic driving of vehicles helps women "explore and advance" in narrow roads or width restrictions; When a female user encounters a dangerous situation, she can call for help with one button. The effect of "strengthening braking" is more suitable for women's physiological characteristics.
Just last month, Euler Good Cat was awarded the "Five-Star Healthy Car of the Year" by Academician Zhong Nanshan. This is naturally inseparable from 360 health and safety. Euler has built a seven-star health cockpit in the industry by realizing the integrated effect of initial pollution containment+process sterilization and decontamination+active release of natural fragrance, which truly makes health a standard for women driving.
It can be said that the mission of Warm Technology is to promote Euler to become a revolutionary of women's car safety design, a leader of women's car safety scenes and a global promoter of women's car safety standards!
"Life Aesthetics"-Brilliant Love
In Euler's view, a woman's car ≠ car+pink element. Euler extracted eternal structural beauty, gentle and calm beauty and glorious beauty of life, and created a unique "egg-born aesthetics".
It is not difficult to find that all the contours of Euler cars are derived from the shape of an egg, and the natural shape and storage time have created eternal classics. At the same time, the design team also applied the eggshell dispersion principle to the highly rigid body frame, so that every angle of the body has the strongest defense. The interior is inspired by tenderness, and the rounded shape is applied to the instrument panel and the integrated door panel to create a seat with good comfort and support, giving people freedom and tranquility.
Eternity and softness laid the foundation for blooming. Personality blooms the beauty of life, that is, embracing the light and heat of the moment, paying attention to people, life and emotion, which is the brilliance of Euler's design concept. Therefore, we can see that Euler has been exploring more suitable automobile products for women in recent years, forming a "cat family" product matrix. From "a new generation of smart and beautiful cats" to "women's exclusive car" ballet cats and "ultra-streamlined pure electric coupe" lightning cats, several models have both face value and strength, setting up a brand-new automobile category belonging to women.
"OK service"+"o? Ecology "-delicate love
If beauty is the ticket to enter the female world and technical strength is the basic skill to win hearts, then service is accompanied by a steady stream of friends. Thanks for listening to user suggestions, "OK service" and "O? Ecology creates new value for users in the name of positive Euler brand positioning. "
Among them, OK service is a service brand specifically for "women". Euler will recruit female store managers and sales staff around the world to understand that you like girlfriends, which means "I'm ok"; Have the sense of identity you want "; Euler will provide bonfire rescue service, solve your problems in time and considerate, and be your forever male number two, that is, "I'm ok"; Have the sense of security you want "; Euler will also create personal tailor's delivery ceremony, such as gift box delivery, flower sea delivery, starry sky delivery and fireworks delivery. I'll do whatever you want me to do.
Whether it is housekeeper service or egg service, as long as it is what women want, Euler will always be OK.
And o? Oxygen is the abbreviation of our ORA, that is, the user is Euler's oxygen and Euler is the user's Euler. In women's daily life, Euler has "O? Oxygen bars are everywhere; On the road of female ideal, Euler has "O? The oxygen delivery plan is going well all the way; When "she" needed help, Euler passed "O? Great love action "provides oxygen for loving souls and gathers public welfare forces." "
Through "o? Ecology ",brands and users realize two-way oxygen supply. Euler has always been open to resource experience, social sharing and bonus acquisition that women have never thought of.
Two years ago in the spring, Euler officially announced that she would become a "global car brand that loves women more" and become a pioneer of women's track. Two years later, in the spring, the automobile industry experienced a "hurricane" price war, industry reshuffle and technical involution. Euler strengthened his determination and confidence in deepening the women's car track. Euler of 2.0 focuses on the multi-dimensional upgrade of brand, technology, service and users, and builds a moat with higher quality and value. It can be said that "loving women more" is not the end of Euler, but the starting point of Euler.
This article comes from Zhao Yan, the author and female driver of Easy Car Number. The copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.