2020 goes against the trend and 202 1 goes forward bravely.
In 2020, Nezha Automobile launched two products, Nezha U and Nezha V, against the trend, which improved the Nezha automobile product matrix and provided users with rich car purchase options. In terms of channels, Nezha Automobile implemented the "Fast Cloud Sea Plan", adopting various channels and introducing various business models to realize the rapid sinking and upgrading of channels and facilitate consumers to buy cars quickly. Up to now, direct stores have been distributed in 13 cities nationwide. Since the electrification service in Nezha was launched in September 2020, Nezha Automobile has launched 60 intelligent fast charging stations and 12 10 fast charging piles to provide convenient electrification service for Nezha car owners. Through many OTA upgrades, vehicles continue to evolve.
It is based on multi-dimensional efforts in products, channels and services that Nezha Automobile will rise against the trend in 2020. Zhang Yong, co-founder and CEO of Nezha Automobile, said: "In 2020, the automobile industry will face severe challenges. In this social environment, Nezha Automobile has made rapid development breakthroughs in the fields of products, technology and marketing through slow and steady progress. In 2020, the cumulative sales of automobiles in Nezha exceeded 1.5 million, up 5 1% year-on-year, rising against the trend, and its monthly sales also exceeded 3,000. More importantly, Nezha automobile has entered the fast lane of development. 65438+ This year 10 In June, Nezha sold 2 195 vehicles, up by 1 19.3% year-on-year, which ushered in a good start for 202 1.
Nezha Auto takes the vision of making high-quality intelligent electric vehicles within reach, and the mission of making mass products intelligent, making high-end products popular and serving mass consumers. At the communication meeting, Zhang Yong, co-founder and CEO of Nezha Automobile, announced the plan and goal of Nezha Automobile in 20021year.
In terms of products, Nezha Automobile will launch modified models of Nezha U and Nezha V.. In order to better meet the personalized needs of users, Nezha Automobile will launch a girl version and a sports version based on Nezha V, and Nezha Automobile will upgrade and launch a new model with a cruising range of 6 10Km based on Nezha U model. Nezha U-Net will also introduce battery replacement models. Based on this, in 20021year, Nezha Automobile will begin to lay out the mode of power exchange, and introduce four service policies, namely, separation of vehicles and electricity, battery lease, value-preserving repurchase and worry-free service, so as to create more value for users.
The production model based on the Eureka 03 concept car will also be unveiled at the 202 1 Shanghai Auto Show. Eureka 03 production car is built on a brand-new architecture platform with a total investment of 2 billion yuan from Nezha Automobile, and the extended range exceeds 1 100km. Eureka 03 production car will be equipped with 3 laser radars, 5 millimeter-wave radars, 12 ultrasonic wave and 18 camera. Based on the next generation domain controller, Eureka 03 production car will realize L4 automatic driving in some scenes. Moreover, based on the SOA architecture of Ethernet, Eureka 03 production car will continue to evolve, realizing the OTA software upgrade and functional diversification in the whole life cycle of the vehicle, and meeting the individual needs of different consumers in different periods.
In 20021year, Nezha Auto will continue to build its own power channel to continuously improve the charging experience of users. In terms of charging, in 20021year, Nezha Automobile plans to lay out 100 power stations with five cities as the focus, so as to realize the service capacity of 10000 vehicles.
Gather strength and accelerate the research and development of intelligent technology
At present, intelligence has become the trend of new energy automobile industry. Nezha Automobile has always attached great importance to the research and development of intelligent technology, and at the same time, according to the current situation of the industry and the pain points of consumers, it has established safety as the focus of intelligent research and development.
By focusing on the research and development of PIVOT2.0 intelligent integral system, Nezha Automobile has achieved fruitful results in 2.0 powertrain platform, PIVOT2.0 intelligent cockpit and PIVOT Driver 2.0 intelligent driving, and continuously empowered Nezha automobile products.
Nezha Auto will also strengthen the construction of intelligent technology research and development center. In addition to making continuous efforts in intelligent cockpit technology and intelligent driving technology, Nezha Automobile will also increase the research and development of charging and extended range technology, aiming at achieving the comprehensive endurance technical goal of >: 1 100km.
In the aspect of intelligent cockpit, Nezha Automobile has intensified the research and development of AI domain controller, equipped with Qualcomm 8 155P/TI TDA4 TD A4 automotive intelligent chip, and built a more intelligent, safe and entertaining cockpit by realizing CMS electronic exterior rearview mirror, OMS cockpit visual monitoring system, AR-HUD augmented reality head-up display, car shooting Tik Tok and game applet.
In terms of intelligent driving, Nezha Automobile will continue to develop an intelligent driving system based on dual TDA4 domain control platforms. Equipped with five millimeter-wave radars, 18 camera, 12 ultrasonic wave and three laser radars, based on 16t/ 150t computing platform, L3+ intelligent pilot and limited scene L4 driving ability are realized.
In 20021year, Nezha Automobile will also strengthen the construction of intelligent technology R&D center. By expanding the talent team of intelligent technology R&D center, it will increase the research and development of L4 intelligent driving, intelligent interaction and ecological cooperation, central processing unit and intelligent automobile operating system, so as to realize the improvement of intelligent technology R&D capability and the landing of intelligent technology achievements. To this end, the RMB 2 billion raised by Nezha Auto Series C will be mainly used for the research and development of intelligent security technology.
In addition, Nezha Auto also actively cooperates with industry partners to accelerate the research and development of intelligent technology. Recently, Nezha Auto signed a strategic cooperation agreement with Shangtang Technology and Chuangshi Home, and the three parties will cooperate deeply in intelligent driving technology, bringing new intelligent safety experiences to users with the achievements of intelligent development.
Academician Ou Yangming praised Nezha Automobile for its persistence in technological innovation.
Regarding Nezha Automotive 202 1 Intelligent Technology Planning, Gao, the chief expert of national new energy vehicles and academician of Chinese Academy of Sciences, said: "Under the guidance of today's low-carbon development goals, we are experiencing a great era of automotive technology revolution. The newly established automobile enterprises should be said to be revolutionaries of this technological revolution. Today, Nezha Auto successfully released its intelligent safety strategy here, and I would like to express my heartfelt congratulations. In recent years, Nezha Automobile has been down-to-earth, rigorous and pragmatic, and constantly carried out technological innovation. I sincerely appreciate the spirit of the Nezha team. "
Mr. Gao also said, "In the fierce competition in the new energy vehicle market, we rely on technology to win, and the core of this technology is intelligent technology.