As we all know, Tesla's current publicity content relies entirely on internal high-level personal social accounts including Musk and Tao Lin and Tesla's official account, and has never organized media test drive or paid advertising production. Are actively promoted by the media or consumers themselves.
AD AGE checked Tesla's regulatory documents and found that Tesla's main sales came from media reports and word-of-mouth marketing!
In other words, Tesla's propaganda is "tap water". Because as we all know, as long as Tesla's keywords are used in communication, the reading volume will be improved to a certain extent. Therefore, among many independent brands, it is also a benchmark for Tesla.
Moreover, it is worth noting that in April this year, Tesla was pushed to the forefront because of the rights protection incident at the Shanghai Auto Show. Both individual consumers and industry media have criticized Tesla, and relevant government departments have directly urged Tesla to provide vehicle data.
I didn't expect the public's enthusiasm to be high, but instead pushed Tesla to go up. In the second quarter of 20021250, Tesla delivered 20/KLOC-0 vehicles worldwide, of which China's sales accounted for nearly 50%; In addition, about 65,438+084,800 vehicles were delivered in the first quarter. Insiders pointed out that Tesla's cumulative sales this year are likely to exceed 800,000 units. At the same time, the continuous expansion of sales will definitely continue to dilute Tesla's bicycle advertising budget.
For a wonderful case like Tesla, I believe that any new car can't be compared and copied. Because Tesla is not just a car brand, but a universal symbol of the new energy automobile industry.