It is equivalent to a poster, which includes. Basic information of drugs: such as name, manufacturer, date and, most importantly, price.

Because your POP must be in your DM. You can't just have POP without DM, which has no good publicity function.

First, write the theme with a 20mm oily marker. The theme is honeysuckle dew. These four words need a good grasp of space.

Otherwise, just write blindly and measure your own space before writing.

Use 6mm oily marker and decorate the theme with midline, which will have a more three-dimensional effect.

Use a 6mm oily marker and decorate the theme with a small border.

Make a small border with a red border, and we'll write the content in fine print, that's all.

What are the characteristics of pop orthography? What are the requirements for writing? Thank you. The architecture of popular fonts must grasp several principles:

(1) The strokes are vertical, horizontal and oblique, and there are almost no smooth strokes.

(2) Try to fill the grid.

(3) due to

Chinese character

It can be straight or horizontal, so the line spacing should be larger than the word spacing, and even there should be no word spacing for others to see. However, most of the posters are horizontal books.

How to fill in the grid?

I am used to calling the lines framed by the grid "grid lines", which can be divided into "upper grid lines", "lower grid lines", "left grid lines" and "right grid lines" according to their positions. Before each word is written, it is necessary to analyze which one in the horizontal direction will touch the left and right grid lines the longest; Which vertical stroke is the longest will touch the upper and lower grid lines. Other short strokes, as long as they are shorter, can be distinguished. Such as "earth" and "stone", the horizontal one touches the grid line and the other one is shorter.

How to make the font full?

In order to fill the grid, the strokes should be as long as possible, so as to leave as little white space as possible. For example, there are many horizontal strokes in the book, the longest stroke in the middle touches the left and right grid lines, and the others are just a little shorter than it. For example, the blade of a knife, the long vertical hook touches the upper and lower grid lines, and the other pen is just a little shorter than it. For example, the last point of "macro", we usually write very small, but the right side will appear very empty, so we should lengthen the stroke of the point.

How to analyze words?

Chinese character

special

phonogram

Most of them, so most of them have radicals, and usually the radicals allocate less space. Some words are divided up and down, and some are divided left and right. Try to analyze and cut them.

Minimum unit

, and then use a pencil to allocate the position, and then write it when you are sure. For example, the word "dark" can be divided into left "day" and right "sound", in which the part of "day" is smaller and the part of "sound" is larger; "Sound" can be divided into "vertical" and "day", the vertical is big and the day is small.

What words can't be filled in?

Most words can be written according to the above rules, but when touching the words "Guo", "Tuan" and "Yuan", you can't touch the top, bottom, left and right grid lines, otherwise it will be particularly large.

Changes in writing descriptive words?

(1) You can change the stroke of the Point to a circle, or add a circular reflection.

(2) The enclosed part can be exaggerated, such as "mouth", "sky" and "eyes".

(3) You can stroke obliquely.

Matters needing attention in writing explanatory text?

The colors should be bright and the strokes should be clear. Don't change the color word for word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.

How to hold Fang Bi?

When holding a square pen, you can hold the pen holder as easily as ordinary writing. When writing Daimonji, you can put your little finger flat on the paper to help balance.

How to transport square pens?

(1) When lifting a pen, the pen holder faces the stroke direction, and the pen holder is inclined at an angle of 60 with the paper.

(2) Don't use too much force when lifting the pen, so as not to drag and the ink will faint.

(3) Before transporting the pen, the whole wide face of the pen should be in contact with the paper. The strength and speed of the pen should be consistent, and the strokes will be smooth and beautiful.

(4) Don't brush repeatedly, otherwise the color will be darker and the strokes will be thicker.

◎ Basic horizontal stroke practice with Fang Bi?

(1) When writing horizontal lines, the tip of the pen tip is at the position of the index finger. When writing from the left grid to the right grid, it must be parallel to the upper and lower grids. (2) After the strokes are smooth, when writing near the right grid line, bring the nib to the right front and add a small tail to make the strokes more flexible.

Fang Bi basic vertical pen practice?

(1) When writing vertically, the tip of the pen tip is at the thumb position, and the writing from the upper grid line to the lower grid line must be parallel to the left and right grid lines. (2) After the strokes are practiced smoothly, when writing near the lower grid, turn the pen tip to the left or right, which becomes a "vertical hook" or "vertical pick" stroke.

What should I do if I write vertical and horizontal characters in Fang Bi?

In ordinary writing, vertical folding and horizontal folding can only be finished in one stroke, and taller POP poster makers can also finish it in one stroke. But beginners may not write beautifully, or stay at the turning point for too long, making the ink fade, or the turning angle is unnatural. So I would suggest that beginners divide vertical and horizontal strokes into two strokes to write.

Basic vertical folding or horizontal folding stroke practice of the first stroke?

(1) Write a vertical line first and take the pen off the paper steadily; Turn the pen and write a horizontal line. This writing will make a right angle of 90_ at the turning point, which looks square.

(2) Write a vertical stroke first, drag a tail at the turning point, and then take the pen off the paper; Turn the pen, connect the tail and write a horizontal line. In this way, a quarter circle appears at the turning point, which looks more rounded.

(3) The stroke order of transverse folding is opposite.

Is the title important?

Title words are very important.

visual communication

If the headline text can't attract customers, customers will never read the explanatory text again, so the content of the headline should be explosive, or there must be an outline.

How to write the title text?

Different from descriptive text, the title text does not need to be "arranged too neatly", but can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After the grid lines are drawn, write according to the basic strokes. Title text can be written in bright colors, or it can be changed like explanatory text.

◎ How to modify the title text?

There are many ways to modify the text, such as adding shadows, adding boxes, adding cores, overlapping and so on. You can choose one or two, and don't make it too complicated. A clean picture will make people feel more comfortable.

Should I check the poster?

(1) For beginners, the poster must be checked, and you have to make a draft on another piece of paper to know how much to write.

How to arrange things and layout to look good?

(2) Explain the text line by line as far as possible, at least, don't break the sentence into one line. Just keep it simple, not write an article. In terms of the number of words in the longest sentence, how big each word can be, and the words in other shorter sentences should be the same size, so the extra space can be used for illustration.

(3) When making the poster, you should leave the heaven and earth and the left and right borders, and the visual effect will be better.

What size grid should I draw?

We can't write on a small square with a big pen, and writing on a big square with a small pen is too thin. Although it is easy to write, it is not good-looking. So the size of the pen should be used to determine the grid size. Usually it is most appropriate to multiply the thickness of the pen by 12~ 15 times.

What if the grid is small and the words may not fit?

Most Chinese characters in China have many horizontal strokes, so the grid can be drawn in a slender shape. However, there are many horizontal strokes such as "painting" and "solid", so when writing horizontal strokes, don't turn the pen, and the words written are wide and narrow. But there are exceptions, such as "mountain", "deletion" and "book". If you use these words, you should consider making the grid wider.

How to make a popular theme poster is imminent! ! ! Generally speaking, a complete POP poster includes title (main title/subtitle), text, price, border, illustration, auxiliary lines, decoration and so on. It should be noted that not all posters contain the above elements. The following figure shows the main creative process of the poster, which is decomposed and prompted at important nodes.

Step 1: first sort out the copy and the poster title. Note that the number of words in the main title and subtitle should not be too long. Generally, the main title is 3-5 words long, and the subtitle does not exceed 15 words. Seek humor. We take the opening poster as an example to create. Note: the title should account for about 1/3 of the whole page. Leave a white edge on it. (Special reminder: leave a white margin around the poster! )

Step 2: Write the title. Here we write the subtitle with a pen of 17mm and the main title with a pen of 30mm. Usually, yellow can't be directly used to write Chinese characters, and it is not easy to recognize at a long distance, so it needs a simple modification.

Step 3: Decorate the title.

Headlines, like a person's face, play a very important role in posters. So be sure to decorate the title. Here, first use a black marker (thin head) to draw along the outer edge of the yellow words, and then use the appropriate strokes twice to make the title look more exquisite.

Step 4: Deeply modify the title.

If we have a water-based marker, we can decorate the title at a deeper level. If there are no conditions, this step can be omitted.

Step 5: Write the text. Next, let's take a look. What should we pay attention to in the text? Other requirements for the poster body are neat handwriting, easy to identify, and no spaces before paragraphs. Line spacing, no kerning. In general, we can write with a fine watercolor pen. . . POP, the text does not exceed 100 words at most. . Generally, 30-50 words are appropriate.

Ornaments and illustrations

Between paragraphs, we will draw some small patterns or symbols to distinguish them, so that readers can read more easily and won't be tired. And underline the text. Friends with artistic skills can add illustrations to it, which can make our posters icing on the cake. Friends who can't draw can write articles in fonts, and try their best to foster strengths and avoid weaknesses. There are no more than three colors, which is correct in theory, depending on the situation. Generally, the title is rich in color and the text is black, so it needs to be highlighted in another color.

Step 7: Draw a border and make a final check. In order to make our poster look more like a whole, we often draw some borders on the poster at this time. Of course, if you use a customized bordered poster, then this step can be omitted.