If you want to open a brand children's clothing store, you need the sales skills of brand children's clothing. Opening a shop is face-to-face communication with customers. How to run a children's clothing store? How can we attract customers? Brand children's wear sales skills and proper promotion are essential sales means. How to run a children's wear store? From the beginning of sales, especially brand children's wear, customers flock to the store as soon as they are discounted, which can also drive the sales of other single products. Why not? How to run a children's clothing store? Brand children's wear sales skills: children's wear marketing "discount" first marketing seems to have become the most indispensable link in the children's wear industry. All kinds of advertisements, press conferences and fashion trips are often amazing. However, marketing is only one of the weakest links in the children's wear industry. For children's wear industry, "brand wins, image is king" has become the general trend. Brand has become the only way to win in the market, and marketing is a powerful means to build a brand. Today, if you walk in the street, you will find many "discount" notices outside or inside children's clothing stores. Among all kinds of promotional activities, consumers are most interested in "seasonal discounts". According to the staff in the industry, from the most popular way of promotion, the main way is to reduce prices. Price is the sensitive point of consumption. Many times, price often dominates the life and death power of the same commodity, especially for mass brands, price is the "lever" of market sales. Through the "leverage principle", merchants can control the sales of goods. Out of the consumption mentality of pursuing cheap and good quality, most consumers tend to discount and promote products with brand guarantee, and consumers can also achieve a certain psychological balance while buying. Therefore, this method is favored by many consumers. The staff member said that children's wear brand advertising has been done well, but the promotion form has always been very simple-discount. Discount is regarded as the only magic weapon for children's wear brand marketing. There is no discount for new clothes that have just entered the season. After selling for about a month, it began to be 20% off. In another month, we will start to make a 40% discount; There is a possibility of a 20% discount at the end of the season. How to run a children's clothing store? Brand children's wear sales skills: In addition to seasonal discount promotion, other discount promotion methods have also surfaced. Limited time discount is also a way for merchants to discount. If you enter a shopping mall on weekends, be sure to pay attention to the posters in the mall. There may be limited discounts in various eye-catching discount signs, that is, discounts at a certain time, and some merchants even offer special prices at a certain time, so you can enjoy greater discounts on the basis of usual discounts. In fact, seasonal discounts are only for businesses to cope with products that are about to expire or overstock, and consumers often can't choose products that they are satisfied with. In contrast, limited discounts have won more choices for consumers, and consumers will feel real benefits. If this "limited price reduction promotion method" is properly implemented, it will win more benefits for businesses. How to run a children's clothing store? Brand children's wear sales skills: help customers provide solutions. As a store of brand discount children's wear, it is not enough to ensure the good quality of the children's wear sold. You should hire salespeople who know how to help customers find suitable clothes, hire professional tailors to provide after-sales service for customers, and be willing to accept special orders. How to run a children's clothing store? Brand children's wear sales skills: respect customers. Most children's clothing stores shout the slogan of respecting customers, but only a handful of children's clothing stores actually do it. You know, rude sales methods are not only manifested in employees' listlessness, rude attitude and lack of enthusiasm. Messy goods, unreasonable placement, no signs, messy prices and so on are all disrespectful to customers. Excellent discount children's clothing stores will turn the basic concept of respect into a series of specific operations around people, policies and environment. Most children's wear stores ignore the opportunity of emotional communication with customers and focus too much attention on the price. However, the promise of low price may meet the rational requirements of customers, but it cannot stimulate their perceptual needs. Many children's wear stores have made the mistake of ignoring customers' feelings. They only pay attention to attracting customers by price, blindly emphasize cost saving, and completely ignore the pleasant feeling brought by the brand-new children's clothing store environment. On the contrary, excellent discount children's clothing stores strive to establish intimacy, love and trust with customers. Event marketing is an important means of brand children's wear sales, which can effectively narrow the distance between consumers and brands. & lt/SPAN>。 & lt/SPAN>。 & lt/p & gt； Event marketing includes marketing methods with the help of social hot news, popular TV series, sports events and holiday atmosphere. For example, the recent "death of Osama bin Laden" incident made Maurice Harari, an American college student, earn at least $654.38+02,000 in two days by selling T-shirts printed with "Osama is dead". From a commercial point of view, Morris's attempt is undoubtedly a successful example of event marketing. Children's Day is just around the corner, and many children's wear brands are eyeing this promotion opportunity. Compared with celebrity endorsements, event marketing pays more attention to the superiority of product quality. Only "real money and silver" can succeed through event marketing, because product quality is the key to reflect the consumption value of consumers. If low-quality products are hyped by hot spots, it will be offensive and lead to the opposite effect.