Lai Yilong, CEO of Litchi, said that based on the transformation and upgrading of Litchi's core business model, the original brand name Litchi FM could no longer cover the development vision and mission of the enterprise, so the brand strategy was upgraded in an all-round way. After the upgrade, "Litchi" will be the brand name, and "Speak Together" will become a brand-new brand slogan of Litchi.
Lai Yilong said that the renaming of "Litchi FM" to "Litchi" not only means a simple renaming, but more importantly, Litchi wants to do more than just network radio. In the future, litchi will focus on voice companionship to provide users with a wider and more comprehensive voice interaction. In order to get more users involved, Litchi has innovated a set of algorithms, which can make the sound recorded by any device become a virtual ASMR (autonomous sensor meridian response, commonly known as "intracranial orgasm") sound.