The brand VLONE was put forward by A$AP Bari, one of the founders of A$AP Mob, a famous American hip-hop unit. Once launched, it attracted another member, A$AP Rocky, to appear frequently.

Brand slogan "Live alone, die alone." Also adhering to the spirit of A$AP. The letter V is like an inverted A, which translates to "live alone and die alone".

People are born lonely, and eventually they will leave alone. It is also adhering to the spirit of A$AP, and its design has the outline and aesthetic concept of street and high-end fashion.