Question 2: What does digital marketing mean? Real estate digital marketing is the application of digital technology in real estate marketing. In recent years, the development of mobile Internet and smart phones has changed the traditional marketing methods. The effect of traditional advertising marketing means is weakening, and digital scientific and technological means are rising. Digital 3D animation, electronic sand table, electronic house type, 3D house type display, electronic building book, digital house selection, digital sales control, customer relationship interaction management CRM management and real estate iPad display are all means of real estate digital marketing.
Question 3: What is digital marketing? Digital marketing is a practical activity to promote products and services through digital communication channels, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing, but the scope is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.
Theoretical content editing
The so-called digital marketing refers to a marketing method to achieve marketing goals with the help of the Internet, computer communication technology and digital interactive media. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and economical way.
Digital marketing is an advanced marketing activity based on clear database objects and through digital multimedia channels, such as telephone, SMS, e-mail, e-fax, network platform, etc. To achieve accurate marketing and quantifiable marketing effects and data.
Digital marketing used to be regarded as an independent marketing form in a special field, but since 2003, it has often been regarded as a marketing form that can involve most traditional marketing fields (such as direct marketing), because it provides the same way of audience communication (only in digital form).
2 solve the problem
Because of the virtual nature of digital network, the core of digital marketing is to solve the problem of user trust, and how to make consumers trust corporate brands and products is the core key. Practice has proved that the "news broadcast" model of enterprise brand, which was first put forward by brand broadcast, a well-known enterprise brand promotion agency in 2003, has solved this problem well. The so-called enterprise news broadcast is to publicize enterprises, products or people from multiple angles and at multiple levels through "news" to arouse public attention and interest. Combined with various digital platforms, corporate news communication presents many advantages such as fast communication speed, wide influence and lasting effect. The accurate enterprise news broadcast of brand simulcast operation can change information from "focus" to "memory point", and then produce "selling point", which can bring positive effects and value to enterprises in both short-term and long-term. The essence of marketing is to let the brand go deep into the hearts of consumers, let consumers know the brand, understand the brand, trust the brand, and finally rely on the brand.
3 theoretical significance
In the era of digital economy, while realizing digitalization, traditional enterprises must attach importance to digital marketing as an important aspect, change the original marketing ideas, models and strategies that cannot meet the demand, and realize new marketing methods. Like digital management and manufacturing, digital marketing, as a hot spot, will become one of the three important components of digital enterprises. Generally speaking, enterprises can only obtain normal profits in a fully competitive market. If they want to make excess profits, they must innovate. Innovation is a new combination of production factors. In the economic sense, it includes not only technological innovation, but also marketing innovation. Among them, digital marketing is a typical example of innovation.
Digital marketing is not only a revolution of technical means, but also a deeper revolution of ideas. It is the integration of target marketing, direct marketing, decentralized marketing, customer-oriented marketing, two-way interactive marketing, remote or global marketing, virtual marketing, paperless trading and customer participation marketing. Digital marketing gives new meaning to marketing mix, and its functions mainly include information exchange, online purchase, online release, electronic money, online advertising, corporate public relations and so on. It is the main marketing mode and development trend of enterprises in the digital economy era. Digital marketing has the following characteristics:
Business marketing needs new measures. The conventional marketing of enterprises is usually that manufacturers make thousands of pieces of the same product according to their own subjective imagination, and then wholesale them to shopping malls everywhere. As a result, many products do not meet the needs of consumers, and these products have formed a large backlog, some of which have been in stock for several months, and some have even been in stock for several years. Commercial enterprises will reduce prices again after long-term inventory. In shopping malls, slogans such as "big price reduction" and "big auction" can often be seen. The blind production of enterprises is the problem that enterprises can't make timely statistics and response to market sales, which leads to the increase of product inventory, the extension of capital turnover time and the untimely payment. This not only seriously affects the economic benefits, survival and development of enterprises, but also reduces the return on investment of enterprises ...
Question 4: What is digital marketing? Digital marketing is divided into two parts: one is technical marketing using digital media, and the other is resources and analysis, such as digital analysis and database marketing, which should all belong to this.
Therefore, marketing based on these two blocks belongs to digital marketing.
Now there are many digital media, mobile Internet, mobile TV, short messages, databases, data analysis and digital marketing strategies.
Question 5: What is digital marketing? Marketing methods. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and economical way. Bora has become one of the top 50 high-tech and high-growth enterprises in China in 20 15, and Bora has always insisted on using digital technology to drive business-to be the leader of modern digital business services.
Question 6: What is digital marketing? Can you give an example? Fragrant milk tea sells more than 300000000 cups a year, and the cups can be connected to spare the earth twice.
That's what I'm saying. I hope I can help you and adopt it.
Question 7: What is digital marketing? Please explain hello in a popular way. It is a company that sells by numbers, such as how many products I sold this year to illustrate our performance.
I hope I can help you and adopt it.
Question 8: How to understand digital marketing? According to my sister's superficial understanding, the core of digital marketing lies in numbers, collecting and obtaining numbers, analyzing numbers, finding problems and needs from numbers and then adopting marketing methods, hehe, I hope to adopt them.
Question 9: What is digital marketing? What are the benefits? Dell models must be recommended here. The reason for our success in life is that three points coincide. What three o'clock? One point in the heart, one point in the collective, one point in the social needs. Dell model is a successful business model with three overlapping points: the point where customers represent social needs; Internal point of employee representative; The point where suppliers represent the collective. Dell model is a successful model of digital marketing. We divide the marketing into four stages: 1, and the product marketing stage: the dumb sells kitchen knives, only cutting things with knives, but not talking; 2. Image marketing stage: Coca-Cola, clever use of red and black; 3. Positioning marketing stage: clear positioning from customer segmentation; 4. Digital marketing stage: all the above marketing is integrated by digital means, with the highest efficiency and lower cost based on the needs of customers. But I think the experience of digital marketing is much more important than the definition, which is determined by the characteristics of the Internet. I remember a case in America about a boy of 14 years old who found it difficult to see his father make money. I used the $8,000 pocket money my father gave me to invest in stocks. He chose stocks that meet three conditions: first, they have not been fired; Second, it performs better in similar stocks; Third, the price is relatively low. After selection, the little boy invested all 8000 yuan; Then, he used 64 pseudonyms to make recommendations on Internet websites. As a result, the child's 8,000 yuan became 800,000 yuan. American regulators have found this child; But how do children do it? What is the result of each recommended article on each website? Adults in the supervision department really can't understand the behavior of children, and finally even punishment has become a problem. If we understand children's recommendation behavior as a marketing behavior, then the details need to be understood through experience, not just through definition. A friend in the securities industry divided the China securities market into the following four eras: the first era was the expert era, which was decided by stock reviewers; The second era is the banker era, which is determined by the strength of the banker; The third era is the economist era, which tells that the voice of economists has influenced the securities market; The fourth era predicted by this friend is the network era, in which the voice on the network will play a decisive role. It is difficult for us to determine the reasons for the formation of these four eras. But what is certain is that digital marketing is not only the internet (such as websites), but more importantly, the information construction of sales subjects; Only by combining the powerful database ability of the sales subject with multimedia communication technologies such as the Internet can digital marketing be unstoppable. And all this, you can only feel it if you have experienced it, and you can understand the so-called definition. I agree to define digital marketing as four levels: 1, positioning: positioning the products and services of this enterprise, and defining its industry positioning and role in the industry; 2. Integration: Re-integrate the marketing channels of this enterprise, including the original shortcomings and what adjustments need to be made in the future; 3. Application of IT technology: It can be said that without the application of information technology, any so-called integration is incomplete; 4. Testing: The results of digital marketing should be tested, including the planned implementation of the test. What were the initial expectations? What's the result now? It also includes financial tests. If other methods are used, is it possible to have another financial result? If the plant and equipment management in enterprise management is called atomic management and the information management in enterprise management is called bit management, we can divide all enterprises into four categories: the first category, strong atomic management ability and weak bit management ability, such as some excellent large and medium-sized state-owned enterprises and traditional service enterprises. The second category, strong bit management ability and weak atom management ability: for example, some network companies. The third type of enterprises with strong atomic management ability and bit management ability: for example, Dell Computer Company in the United States. The fourth kind of enterprises with poor atomic management ability and bit management ability: such enterprises abound, and there is only one fate-bankruptcy. Digital marketing should achieve the following ten aspects: 1, the combination of internal network and external network: it is the perfect combination of customer needs and internal processes of enterprises; 2. The identity of the process: there is no longer production, transportation, inventory, sales and other links, but simultaneous production; 3. Digital marketing activities are not intrusive; 4. Rationality is more than sensibility; 5. There are fewer and fewer advertising behaviors and more and more public relations work. 6. Digital marketing emphasizes customer-centeredness. Establish a closer customer relationship; 8. Know every customer; 9. Continuously collect customer information; 1......& gt& gt