Li Ning's original slogan "Anything is possible" is often criticized for being too similar to Adidas' "Nothing is impossible", and there is probably another logo similar to Nike's "plagiarism". Now Li Ning has decided to get rid of them and change the slogan to make a change.
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The old version of Li Ning's trademark implies three meanings: one is the deformation of "LN", which stands for Li Ning. The second is a corner of the red flag, representing national honor; The third is to reflect the balance and agility of Li Ning's gymnasts.
The new logo not only inherits the visual effect of classic LN Li Ning before the rebranding, but also creatively expresses Li Ning's original "Li Ning Crossing" action, and interprets sports values in the form of "people". The new trademark series is more dynamic and powerful. Explain the meaning of each athlete's self-expression.
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