The first model of investment promotion plan:
First, set goals.
Investment promotion planning is the first step in the investment promotion process. So, what is the first step in the investment planning process? The first step in the planning process is to establish goals. Only when the goal is established can the planning work be targeted. Determining the goal includes three aspects: first, what is the goal to be achieved; Second, carry out all follow-up work around the goal; Third, whether the goal has been achieved. For example, planning overseas conferences. In the process of planning, first of all, what is the goal of this conference? What are we going to achieve? Through the press conference, we either want to let the world know about our investment environment, our preferential policies and improve our visibility; Or how many projects are launched. After the goal is established, it is necessary to collect all kinds of information around the goal, make all kinds of plans, and finally check whether the goal is achieved.
Second, collect all kinds of information extensively.
The second step of the investment promotion planning procedure is to collect information extensively and massively to obtain intelligence. Information collection is particularly important for investment promotion. To some extent, the process of attracting investment is a process of collecting information, looking for opportunities and seeking partners. Only a region or unit with a large information flow and a wide range of information can obtain more investment opportunities and achieve better investment results. If the information is blocked and there is little contact with the outside world, no matter how many projects there are, it is unimaginable. Therefore, it is very important to collect data and obtain information in investment promotion planning. When collecting information, we should grasp the following points: First, we should not only pay attention to the pertinence of information, but also not let go of its universality. For example, when we plan a press conference, we should naturally focus on collecting information and materials related to the press conference in advance, but we can't let go of some incidental information and materials. Because sometimes you can get some unexpected gains with a little attention. There are many such examples in the investment history of Guangzhou Economic and Technological Development Zone. For example, a square project was introduced because of a piece of news occasionally obtained from a newspaper. Second, we should pay attention to improving the means of collecting data and obtaining information. Information is changing rapidly, information exchange is more and more frequent, information flow is increasing, and the way to obtain information is constantly updated. We should try to collect information through various advanced means. Third, we should process information in time and improve our ability to process information. Information is time-sensitive and valuable in a certain period of time, while outdated information is worthless. It is necessary to improve the ability of analyzing, processing and processing information, and carry out in-depth processing of information, so as to greatly increase the value of information.
Third, formulate various investment promotion plans.
Making a plan is an important procedure for investment promotion planning, because the quality of the plan directly affects the subsequent procedures and investment promotion effect. Therefore, we must attach great importance to the formulation of investment promotion plan.
Two factors should be considered in formulating investment promotion plan: one is the feasibility of the plan, and the other is the selectivity of the plan. The investment proposal should be realistic, and the goal should be achieved, or it can be achieved through hard work. We can't ignore the reality and possibility, slap our heads out of thin air and make unrealistic plans that can't be realized. The so-called selectivity of schemes means that all schemes should be formulated at the same time so that decision makers can compare and choose the best scheme. Why do you want to put forward various investment proposals at the same time? This is because there is a time lag between the proposal and implementation of the plan. In this time lag, due to changes in policies, markets, politics, military affairs, culture and other factors, the entire investment environment may change, thus making the original investment plan impossible to implement. If we formulate several types of investment promotion schemes at the same time, when one scheme is not feasible, we can implement another scheme, so that we can turn passivity into initiative. For example, when planning an overseas conference, you can put forward several plans in advance, such as holding it in the United States, Germany or Japan, so as to compare and choose.
Fourth, compare and choose various schemes.
Various investment promotion schemes have been put forward, and comparing and choosing the most suitable and ideal scheme has become an important link with decision-making significance in investment promotion planning. Only when the scheme is well chosen can the subsequent investment promotion work achieve good results; If the scheme is not selected properly, it will affect the effect.
So, how to compare and choose various investment schemes? First of all, we should consider whether the investment proposal is in line with the long-term strategic goal of our investment promotion work. As mentioned earlier, attracting investment is a systematic project. It is necessary to accurately position the investment promotion work of the region and the unit from a strategic height. When organizing a specific investment promotion activity, we should first consider whether the investment promotion plan is consistent with our long-term investment promotion goal. Second, we should choose the scheme with higher success rate. The success rate is related to the scientific and creative nature of the scheme, as well as the foreign political, economic, religious, cultural and geographical factors. We should choose large investment targets with good cooperation intentions. Third, we should choose a scheme with relatively low cost and good effect. Costs include opportunity costs and monetary costs. Opportunity cost refers to the price we pay to go to another opportunity when we get one opportunity. If we decide to invest in America, we will lose the possibility of investing in Japan. When comparing and selecting schemes, we should choose the scheme with smaller opportunity cost and monetary cost and better effect.
Verb (abbreviation for verb) implementation of the plan
The implementation of the plan is the process of putting the investment promotion plan into practice and action. Generally speaking, the implementation scheme has been strictly screened and fully demonstrated in various investment promotion schemes, which is feasible and reliable. Therefore, in the process of implementation, we must abide by the procedures, principles and operating methods formulated in the original plan, and we must not arbitrarily change the time and place of the meeting and the people attending the meeting, and only change the relevant matters of the meeting as a last resort. The implementation of the plan is generally a relatively concentrated and not too long time. For example, an investment promotion meeting is usually only about a week. During the implementation of the plan, it is best for the relevant personnel attending the China Merchants Association to hold a meeting one day to exchange the work of the day and clarify the work tasks of the next day. Doing so can avoid the blindness of work, make everyone know what they are doing, and help to support each other and strengthen coordination in their work. Merchants Association has its own characteristics, and the investment promotion scheme also has its different general characteristics. In the process of implementing the investment promotion plan, we should pay special attention to the capture of information and the collection, storage and collation of data to ensure that the investment promotion meeting can get as much as possible. Therefore, in the whole investment promotion activities, we should organize as many forces as possible, take the initiative to make friends, tap new information and establish new investment promotion channels.
Tracking and feedback after the implementation of intransitive verb scheme
After the centralized implementation stage of investment promotion scheme is over, it is not the end of the whole process of investment promotion scheme, let alone the termination of investment promotion planning. To successfully complete the whole planning work, there is also an indispensable procedure-scheme tracking and feedback. Good tracking can consolidate and expand the achievements of the China Merchants Association and achieve twice the result with half the effort; If the trace is invalid, it may give up. Therefore, planners should attach great importance to the tracking and feedback of the scheme.
Tracking and feedback are mainly manifested in the following aspects. First, actively seek and collect the opinions of foreign parties (other parties) on the whole investment promotion plan (such as investment promotion meeting). In the eyes of foreign businessmen or others, where is the success of this investment promotion activity? What needs improvement and attention? By collecting these feedbacks, we can learn from them when planning and formulating similar investment promotion schemes in the future. The second is to track the information captured in the investment promotion activities, keep in touch with new foreign businessmen, and avoid the situation that the investment promotion meeting will be terminated as soon as the information and contact are finished. For interested cooperation projects, we should create conditions and urge them to sign contracts as soon as possible after the implementation of the plan. Third, for projects that have been signed in investment promotion activities, it is necessary to speed up the examination and approval of projects, promote the launch of projects as soon as possible, promote the arrival of foreign capital as soon as possible, and make cooperative projects enter the stage of substantive implementation and construction. Fourth, how to do a good job of tracking and feedback after the implementation of the plan should also make a plan, divide the work among people, clarify the responsibilities, and regularly check the effect of tracking and feedback.
Article 2 of the model investment promotion plan:
I. Name of the meeting: Hangzhou Investment Promotion Conference
Second, the purpose of the meeting: attracting investment
Participants: representatives of dozens of foreign companies, Hangzhou Tiandi Culture Co., Ltd., Hangzhou Municipal Government, Hangzhou Economic and Trade Bureau and Hangzhou Foreign Affairs Office.
Fourth, the meeting information:
Tiandi Culture Development Co., Ltd. undertakes the conference work of Hangzhou Merchants Association, which is hosted by Hangzhou Municipal Government, participated by Hangzhou Economic and Trade Bureau and Foreign Affairs Office, and received by Xiasha Economic Development Zone. The meeting also has the following activities to welcome guests: opening ceremony, closing ceremony, dinner, organizing visits to music or local dramas, and organizing visitors to visit local scenic spots and economic development zones.
Verb (abbreviation for verb) division of labor:
1. secretary group: responsible for the written work of the meeting and all the work assigned by the leaders during the organization of the meeting.
2. Materials Group: responsible for the printing, storage, distribution and recycling of meeting materials, including the filing of various meeting materials after the meeting.
3. Meeting group: responsible for the confirmation, grouping, sign-in and qualification examination of participants, venue layout, design and printing of relevant signs, banners, seats and representative cards, meeting coordination, meeting progress and meeting process control.
4. Technical team: responsible for the installation, debugging and maintenance of all kinds of equipment required during the meeting.
5. Logistics team: responsible for the accommodation, transportation, entertainment, health protection and the reservation of return air tickets for the participants during the meeting.
6. Publicity Group: responsible for external publicity and communication, as well as photography during the meeting.
7. Security team: responsible for meeting security. Security, security and other duty tasks.
Sixth, the venue layout:
In view of the fact that the conference is a medium-sized conference, the conference venue is a medium-sized conference room provided by the hotel, and the podium layout: the background of the podium is decorated with curtains, which shows the importance and significance of the conference. The venue is arranged in a classroom style, and the podium is seated: therefore, the international practice involved in this meeting is to adopt the right-handed principle, with the main leaders in front and the organizer in the middle, and the rest of the participants taking their seats according to the right-handed principle, mainly including leaders of Hangzhou Economic and Trade Bureau, leaders of foreign affairs offices and leaders of dozens of foreign companies. The items on the rostrum mainly include seats, microphones, cups, recording pens and paper.
Layout of the podium: it is located in the right front of the podium, with microphones and flowers, and the height of the flowers should be moderate. Arrangement of the audience: the first row is occupied by relatively important people, and the rest of the seats are not arranged. The color of the seats is mainly blue, and the first row is equipped with tables and pens. There are no other seats.
Debug the projector, mixer, curtain and microphone in the venue. Adjust the lights.
Seven. Timetable:
Eight, matters needing attention:
1. Pay attention to the differences between Chinese and western cultures.
2. Make full preparations before the meeting. Participants should be punctual.
4. The mobile phone should be muted during the meeting, so as not to affect the progress of the meeting.
Model Investment Promotion Plan Article 3: Investment Promotion Plan of Talent Club
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Because there are too many works, I won't list them one by one. )
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