The famous brands of Xinyang rice are "Lei Yin Brand", "Yuanyang Golden Rice" and "Xiangdao Pill Rice". "Lei Yin brand" rice has high quality and good user experience, and is well received by users. "Yuanyang Golden Black Rice" is a variety of "Golden Black Rice" introduced by 1987 from Japan. It has won many awards for its fragrant rice, fragrant cooking, fragrant hand and sweet mouth, and is known as "the first rice in China". "Xiangdao Pill Rice" is oval, blue and white as pearls, and fragrant. It is only suitable for planting in some villages in xia zhuang and Xiangdian Town of Xixian County.