Evergrande's Anta physical store is of course the brand of Anta, otherwise it can be other brands. Anta is a leading sporting goods enterprise in China, mainly engaged in designing, developing, manufacturing and marketing Anta brand sporting goods, including sports shoes, clothing and accessories.

From 65438 to 0999, Anta signed Kong as the image spokesperson, launched the brand slogan "I choose what I like", and pioneered the marketing model of "sports star+CCTV" in China. The promotion of brand has promoted the strong growth of sales, and the turnover has quickly exceeded 200 million from more than 20 million. Since then, Anta has completed the construction from production to brand wholesale, and focused on penetration in second-and third-tier cities. "We need to be leaders in the value chain." Ding Shizhong said that in the face of more and more imitators, he always thinks about how to run faster and take the lead in Jinjiang, where the competition is becoming more and more fierce.