1994: Nanjing branch was established;
1996: the group headquarters was established in Shanghai;
1997: Participated in China International Underwear Exhibition;
1998: hold a seminar on the image of senior professional women in Shanghai;
Give lectures on underwear knowledge for female college students;
The First "Beautiful Style" Underwear Culture Festival
National tour;
The first underwear show in mainland shopping malls;
Relief charity performance;
Harbin branch was established;
1999: Shenyang branch and Qingdao branch were established; Establish Dalian branch and Jinan branch;
"Hyun Feng" Odifen Underwear Culture Festival national tour;
"My underwear story" national essay activity;
Wuhan branch was established and Chengdu branch was established;
2000: Winter send warm expressed sympathy and donated money to help the poor; "Pretty Woman" Odifen Underwear Festival national tour;
Won the ISO9002 international quality certification;
Won the only "franchise enterprise" in underwear industry of China Chain Store & Franchise Association;
200 1: Participate in "China International Fashion Fair"; National tour of "Century Style" Odifen Underwear Culture Festival;
2002: Shenzhen branch was established; "E Generation Fenghua" Odifen brand launch conference;
Co-organized the "China Underwear Forum" underwear knowledge lecture tour with China Clothing News;
"E Generation Fenghua" Odifen Underwear Culture Festival National Tour Exhibition;
2003: Odifen Underwear Culture Institute was established; "Charm 10" national tour of Odifen Underwear Culture Festival;
ERP system is online;
2004: Initiated a large-scale original post-modern multimedia stage play "Looking for Clothes"; The 16th Miss World Model Contest is the only underwear product designated;
"Dancing Inner Beauty" National Tour of Odifen Underwear Culture Festival;
Ou Difen Huaxia Underwear Culture Seminar;
2005: Ruby brand went public; "Flower Dance Feast" Odifen brand launch conference;
Won the most influential brand of underwear in China;
Original China ancient ladies figure underwear culture national tour exhibition;
Join hands with China Fashion Designers Association to establish "Odifen Cup China Underwear Element Innovation Design Competition";
"Flower Dance Feast" Odifen Underwear Culture Festival national tour;
Odifen's night of fashion gluttony-China Academy of Fine Arts' 05th graduation exhibition of fashion design works:
The only underwear brand designated in the 32nd Miss Universe International Competition;
Participate in the "Women's Wear Exhibition at Sea a Hundred Years ago" in Shanghai Jinmao Building;
Cooperate with the All-China Women's Federation "New Heart" to carry out the mobile classroom activities of "Women's Breast Health Knowledge";
2006: The first press conference of China Underwear Culture Salon; Super girl guest Ruby brand promotion meeting;
"underwear makes you more beautiful" salon activities nationwide tour;
Ruby brand really loves healthy campus trip;
"Ya Feng" Ou Difen Cup 2006 China underwear element innovation design competition;
"Huamei" Odifen brand conference and underwear fashion trend conference;
China ancient ladies participated in the first "Cultural Heritage Day" in China and the Shanghai National Folk Art Expo.
National tour of "Huamei" Odifen Underwear Culture Festival;
Cooperate with Sohu Women's Channel to establish the official website of "995 Save Breast" to advocate women's breast health care;
In 2007, it signed a contract with China Fashion Designers Association for ten years, achieving a bright future of "perfection"; Released six series of Dunhuang cultural representative works of Silk Road Flying;
"Pet" 2007 Odifen underwear fashion trend conference;
The Odifen Underwear Museum is ready to open;
Ruby brand remodeling;
Launch the national tour of the "Amazing Legend" Odifen Underwear Culture Festival;
Chairman Wang Wenzong won the Top Ten Meritorious Entrepreneur Award of China International Fashion Week;
Invited to participate in the China-Europe underwear culture and development forum;
Won the "Color China" 2007-2008 China's most popular underwear brand;
"Datang Fengshi" Ou Difen Cup 2007 China underwear element innovation design competition;
2008: Join hands with Shanghai Women's Federation to hold a donation activity of "Holding My Heart in Disaster Area and Warming Sisterhood"; "Transmutation" 2008 Odifen underwear fashion trend release;
"Datang Fengyi" Odifen 2008 Underwear Culture Festival;
"Love fashion and environmental protection" Ou Difen's green health line makes green grow in the first season.
"Love the disaster area and help each other" Wenchuan earthquake donated to the Red Cross;
Won the "Most Popular Underwear Brand for Women" awarded by Brand China;
"995 Save Milk" Pink Care Action;
"Han Shi Shengdian" Ou Difen Cup 2008 China underwear element innovation design competition became;
Opening ceremony of China International Fashion Week;
Won the China Women's Quality Life Advocate-urban housewives Quality Life 100 Award;
Oudifen underwear design talent training base was launched;
The 15th anniversary of Odifen International Group-Happy Family Show;
2009: French boutique underwear "Yixia" brand was listed; Together with China Guanghua Science and Technology Foundation, we will create "RUBII Ruby Youth Entrepreneurship Education Plan";
Cultivate outstanding college students' entrepreneurial employment;
China Guanghua Science and Technology Foundation hired Chairman Wang Wenzong as "Young Entrepreneurship Mentor";
Its young brand "RUBii Ruby" VI system update;
Participate in the 2009 Shenzhen International Brand Underwear Exhibition;
Love fashion, love environmental protection, green environmental protection and health, the second season of Green Life Attitude and Green Life Style;
"Hanshi Festival" Odifen 2009 Underwear Culture Festival;
……
Fashion taste
Established Ruby brand in cooperation with Peclers, the largest French design company, and renewed the ten-year cooperation contract with China Fashion Designers Association, a leading fashion company in China. In 2006, the Huangpu River brand launch conference was held in Shanghai. In July and August, China International Fashion Week released the fashion trend of Odifen underwear.
Ou Difen insists on touring Europe underwear twice a year and participating in underwear exhibitions in Lyon and Paris, knowing the international fashion trend. The cooperative design with Peckler and Carlin makes the products condense international fashion and lead the domestic underwear frontier. Introduce the distinguished brand of Italian women-ID Sally Yali. In 2002, Kerry Center in Beijing launched the E-generation weathering brand launch conference, and in 2005, Kerry Center in Beijing launched the brand launch conference of flower dance feast, and held a press conference of design competition during China International Fashion Week, a fashion concentration camp in China. In 2006, the first underwear brand held a press conference in "Oriental Paris"-Shanghai Huangpu River. In 2007 and 2008, Ou Difen joined hands with China International Fashion Week and stood on the stage of the biggest fashion event in China to show the world the connotation and charm of China local underwear brands.
Cultural spirit
10 years underwear culture festival (1998 till now), seminar on Chinese underwear, national tour of classic Chinese navel and original ancient underwear celebrities.
It has been more than ten years since Ou Difen founded the Underwear Culture Festival, aiming to open up new horizons for the underwear field in China. In 2002, he co-organized the lecture tour of "China Underwear Forum" with China Clothing Newspaper, and established the Institute of Underwear Culture in 2003, combining China classical culture with international fashion trends, and actively developing the local resources of underwear industry. In 2005, the first stop of the national touring exhibition of China ancient ladies' underwear culture was unveiled.
Charming attraction
The original large-scale multimedia stage play "Looking for Clothes" and the 32nd Miss Universe International Competition Ou Difen are the only underwear brands designated in the competition, with nearly 1000 department stores and franchise stores.
In 2004, Looking for Clothes was staged in Shanghai Grand Theatre. Ou Difen's dance drama, which combines the theme of women's underwear with romantic love stories, ended the Shanghai International Fashion Festival perfectly and became a special recommended repertoire of Shanghai China International Art Festival. In 2005, we exclusively sponsored the activity named "Odifen Fashion Dining Night-05 Graduation Exhibition of Fashion Design Works of China Academy of Fine Arts", which was held in nearly 65,438+0,000 department stores and franchise stores in large and medium-sized cities in China, such as Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing, Nanjing, Hangzhou, Shenyang, Wuhan, Chengdu and Qingdao.
Innovative style
The underwear industry has created 999 limited hand-painted underwear. Since 2005, the Odifen Cup China underwear element innovation design competition and the international underwear dynamic show tour exhibition have been held continuously to create "China Red" underwear.
The underwear industry pioneered the China red water bag patent, limited hand-painted underwear, 2005-20 14 Odifen Cup China underwear element innovation design competition, international underwear dynamic show tour.
In cooperation with China's authoritative design agency-China Fashion Designers Association, we founded the "Odifen Cup China Underwear Element Innovation Design Competition" and reached a "perfect" agreement with China International Fashion Week, which praised the fashion trend of Odifen International Underwear. Ruby brand was listed in 2005, and in 2006, a nationwide promotion meeting was held to fully care for young consumers. The first China Red Series highlights local customs; Patented magic water bag makes women more confident; Health concept nanotechnology makes underwear comfortable; Develop a patented bra with water bag function to reshape women's perfect posture. In 2008, the group set up a talent base for underwear design, and constantly strive to promote innovation in the underwear industry!
Public welfare spirit
Establish and promote the "995 Save the Breast" breast health care activities and cooperate with Sohu Women's Channel to establish the "995 Save the Breast" official website for Sohu women; For the tsunami, "5 12" Wenchuan earthquake relief charity sale sent warmth to women in the snowstorm in 2008 and donated excellent mother education; China Guanghua Science and Technology Foundation donated college students' entrepreneurship fund to help needy students and "RUBII Youth Entrepreneurship Education Program".
In 2006, Ou Difen cooperated with Sohu Women's Channel to establish the official website of Sohu Women's "995 Breast Rescue", which pushed the public welfare activity of "995 Breast Rescue" established in 2000 to a new height, and cooperated with the Organizing Committee of "Heart for Newcomers" of All-China Women's Federation to carry out the mobile classroom activity of "Women's Breast Health Knowledge". Ou Difen has been supporting Project Hope for many years, helping people in need to study, and insisting on sponsoring the educational promotion activities of model mothers. Donate money and materials for the people affected by the tsunami and snowstorm in early 2008, and donate money for the "5 12" Wenchuan earthquake charity sale; Established RUBII Youth Entrepreneurship Education Program with China Guanghua Science and Technology Foundation to support outstanding college students' entrepreneurship fund. Actively participate in public welfare undertakings and inject brilliant social spiritual connotation into Odifen!