Metersbonwe Bang Wei Bang Wei Group Co., Ltd. was established in 1995, which mainly develops, produces and sells Metersbonwe Bang Wei brand leisure series clothing. "Metersbonwe Bang Wei" is a local leisure clothing brand independently founded by the Group. "Beauty": beautiful and fashionable; "Special": unique and individual; "thinking": here, concentrate, concentrate; "Bang": Guo Bang, Kupang; "Wei": prestige. "Mi Bang Wei" stands for providing consumers with personalized and fashionable products, and is determined to become the leading brand in the leisure clothing market in China, and to enhance the prestige of Guo Bang and the country. The brand name reflects the national brand plot of Mr. Zhou, the founder of the group, who is obsessed with clothing culture. Under the guidance of Mr. Zhou's unique business philosophy, with the care and support of all walks of life and consumers, Metersbonwe Bang Wei Group has developed rapidly. On April 22nd, 1995, the first "Metersbonwe Bang Wei" store opened in Wenzhou, Zhejiang. By 2006, the retail sales of the whole system exceeded 4 billion yuan, creating a miracle of industry development. At present, there are 1800 specialty stores in China, and Metersbonwe Bang Wei has 17 branches in Bang Wei, Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi, Tianjin, Jinan, Kunming, Fuzhou, Harbin, Ningbo, Nanchang and Zhongshan, and it is a leading enterprise in China's casual wear industry. On the basis of adhering to the "virtual operation" business model, the Group started the quality management project in an all-round way to improve the management quality from the whole process of brand image, product design and production procurement, logistics, market expansion, sales service and information management. In brand image promotion, the company uses brand image spokespersons, creative brand promotion public relations activities and all-round brand image advertisements, combined with the strategy of opening large-scale brand image stores, to rapidly enhance brand awareness and reputation. In product design and research, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers from France, Italy and Hong Kong, and more than 3,000 new styles of clothing have been designed every year. In production and procurement, we should break through the traditional mode, fully integrate and utilize social resources and domestic idle production capacity, and take the road of socialized large-scale production and specialized division of labor and cooperation. In Guangdong, Shanghai, Jiangsu and other places, more than 300 manufacturers have registered for the company's production, forming a powerful production base with an annual output of nearly 50 million pieces (sets) of casual wear. Professional quality inspectors strictly check the quality of each production process and strictly control the quality. In operation, the brand effect is used to attract franchisees to join, expand the chain monopoly network, and implement various services and management including logistics and distribution, information consultation, staff training, etc. in the specialty store, so as to share risks with franchisees, develop together and achieve a win-win situation; Implement loyal customer service projects and continuously improve service quality. In management, e-commerce information networking has been realized, and an "information superhighway" has been established in which computer terminals in management, production and sales are networked, realizing internal resource sharing and networked management. 1998, the group gradually moved its management center and R&D center to Shanghai. On June 65438+February 10, 2005, the Shanghai headquarters of the group officially opened, marking the second stage of the group's entrepreneurship. With the help of Shanghai's location advantages and favorable platform as a fashion capital and economic center, we should fully integrate and allocate resources, change from business model innovation to management model innovation, use information platform to integrate social resources, build the upstream and downstream ecological chain of clothing industry, and speed up the circulation of logistics, information flow and capital flow. Since its establishment, the Group has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry. Its unique business philosophy and brand culture connotation have aroused widespread concern in the industry and all walks of life. The Group has been ranked among the top 100 garment enterprises in China for six consecutive years, and has been rated as "Top 500 Private Enterprises in Scale" by the National Federation of Industry and Commerce for three consecutive years. In 2003, "Metersbonwe Bang Wei" sweater was awarded as "China Famous Trademark"; In 2004 and 2005, "Mi Bang Wei" was awarded as "China Youth's Favorite Clothing Brand" for two consecutive years. In 2005, the Group ranked among the "Top 500 Manufacturers in China" and won the titles of "2003/2004 China Clothing Brand Annual Marketing Award" and "China Female Consumers' Most Satisfied Brand". In 2006, he won the "2004/2005 China Fashion Brand Annual Planning Award" and "2006 China College Students' Favorite Brand Award". "Metersbonwe Bang Wei" trademark was recognized as a well-known trademark in China, and Group President Zhou was named the best business leader in China and the best CEO in the eyes of the audience in 2006. Facing the future, Metersbonwe Bang Wei Bang Wei Group will seize the opportunity, speed up its development, strive to achieve the strategic goal of "Billion Enterprises, Centennial Brands" and the vision of "Young and energetic leading brands, fashionable products and popular prices", and strive to make "Metersbonwe Bang Wei" a well-known brand in the world clothing industry.

The Group took the lead in adopting the "virtual operation" mode in the domestic clothing industry and took the development road of brand chain operation. 200 1 on the basis of "virtual operation" and steady development, the group launched a quality management project in an all-round way to improve management quality from the whole process of brand image, product design and quality, market expansion, sales service and information management. Metersbonwe Bang Wei Bang Wei Group has thus developed into one of the leading enterprises in China's casual wear industry. The Group has been ranked among the top 100 garment enterprises in China for six consecutive years, and has been rated as "Top 500 Private Enterprises in Scale" by the National Federation of Industry and Commerce for three consecutive years. In 2003, "Metersbonwe Bang Wei" sweater was awarded as "China Famous Trademark"; In 2004 and 2005, "Mi Bang Wei" was awarded as "China Youth's Favorite Clothing Brand" for two consecutive years. In 2005, the Group ranked among the "Top 500 Manufacturers in China" and won the titles of "2003/2004 China Clothing Brand Annual Marketing Award" and "China Women's Most Satisfied Brand". In 2006, it won the "2004/2005 China Fashion Brand Annual Planning Award" again.

Since its establishment, the company has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry. Its unique business philosophy and brand culture connotation have aroused widespread concern in the industry and all walks of life:

In brand image promotion, the company uses brand image spokesperson, creative brand promotion public relations activities and all-round brand image advertising, combined with the strategy of opening a large brand image store, to quickly enhance brand awareness and reputation;

In product design and development, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers in France, Italy, Hong Kong and other places, and more than 1000 pieces of new clothing styles have been designed every year;

In terms of production and supply, we broke through the traditional mode, fully integrated and utilized social resources and domestic idle production capacity, took the road of socialized mass production and specialized division of labor and cooperation, and made brand production for the company in more than 200 manufacturers in Guangdong, Shanghai, Jiangsu and other places, forming a powerful production base with an annual output of more than 20 million pieces (sets) of series of casual wear. Professional quality inspectors strictly check the quality of each production process and strictly control the quality.

In operation, the brand effect is used to attract franchisees to join, expand the chain monopoly network, and implement various services and management including logistics and distribution, information consultation, staff training, etc. in the specialty store, so as to share risks with franchisees, develop together and achieve a win-win situation; Implement loyal customer service projects and continuously improve service quality;

In management, e-commerce information networking has been realized, and an "information superhighway" has been established for networking computer terminals in management, production and sales, and internal resource sharing and networked management have been realized.

In 2005, the 10th anniversary of the founding of Metersbonwe Bang Wei Bang Wei, the group entered the second stage of entrepreneurship, and began to change from business model innovation to management model innovation, using information platform to integrate social resources, build the upstream and downstream ecological chain of clothing industry, and comprehensively improve the management level.

1998, the group gradually moved its management center and R&D center to Shanghai. On June 5438+February 10, 2005, the group headquarters officially opened. With the help of Shanghai's location advantages and favorable platform as a fashion capital and economic center, we will fully integrate and allocate resources and accelerate the circulation of logistics, information flow and capital flow.

Facing the future, Metersbonwe Bang Wei Bang Wei Group will seize the opportunity, accelerate its development, strive to achieve the strategic goal of "10 billion enterprises, a century-old brand", realize the vision of "young and energetic leading brands, fashionable products and popular prices", and strive to build a well-known brand in the world clothing industry.

As one of the large leisure clothing brands in China, the listing of Metersbonwe Bang Wei was reported more than a year ago. Although Zhou, the company's president, and Jay Chou both denied this statement at the end of 2005, the rumor that the brand plans to go public for financing has never subsided. In June of this year, another version of the market news said that Metersbonwe Bang Wei planned to list A+H shares, which had entered the review stage.

spokesman

Jay Chou, Angela Zhang, Wilber Pan, kimi, Kimi and Yang Ying's former spokesperson Aaron Kwok.

On June 5th+February 5th, 2005, Shanghai Metersbonwe Bang Wei Bang Wei Fashion Museum, located on Kangqiao East Road, Shanghai, officially opened.

In 2007, it was successfully named Metersbonwe Bang Wei Bang Wei. Come on, my hero.

In 2007, Shanghai Metersbonwe Bang Wei Bang Wei Co., Ltd. was changed into a joint-stock company.

On August 28th, 2008, A shares of Metersbonwe Bang Wei Bang Wei Company were listed on Shenzhen Stock Exchange. At the same time, Metersbonwe Bang Wei Bang Wei launched a brand new brand "Me &；; City ",test the field of high-end clothing, and expand new sales markets. And invited Wentworth Miller, the hero of Prison Break, and Bruna Tenorio, a supermodel with China, Japanese and Brazilian ancestry, as brand-new brands "Me &；; City "spokesperson.

corporate vision

Become a global tailor and provide new and fashionable life experiences for consumers around the world.

Operation type

Remove both ends, leaving only the brand.

During the period of 1992, Zhou's clothing workshop accumulated about 4 million yuan of original capital. 1994, who founded Metersbonwe Bang Wei? However, Bang Wei brand has not taken the old road of expanding production. Instead, it took a slant and broke out its own unique operating model-a company that only directly operates brands and manages data.

Zhou outsourced his clothing and sales to other enterprises, leaving only "Metersbonwe Bang Wei"? The brand "Bang Wei" saves a lot of early production costs, mobilizes the enthusiasm of other enterprises or franchisees, and takes "win-win" as the biggest selling point.

In Metersbonwe, Bang Wei? In the process of "outsourcing" in Bang Wei, franchise sales and clothing production are 100% outsourced. There are two kinds of sales outlets, one is a direct store and the other is a franchise store. There are 22 1 1 direct stores and franchise stores in China, of which 1927 are franchise stores, accounting for 87%, and there are only 284 direct stores.

After joining, all the goods were made by Metersbonwe Bang Wei? Provided by Bang Wei, 25% of the sales revenue goes to franchisees, and the rest goes to Metersbonwe Bang Wei Bang Wei. In this way, franchisees and companies effectively become an interest group, and franchisees work hard to make profits. Meters Bang Wei? Bang Wei not only made money, but also got the long-awaited market share and brand marketing channels, killing two birds with one stone. Raise funds, continue to expand market share and expand marketing channels. What is this way? The primary purpose of Bang Wei IPO.

This business model inevitably faces complex logistics distribution problems, Metersbonwe Bang Wei? I don't have much financial resources to carry out my own logistics distribution, but Zhou still adheres to the spirit of "virtual management" and subcontracts the logistics to a logistics company in a limited way. The whole deployment data is controlled by the company itself.

What about rice? Bang Wei really only has four pieces in his hand: commodity planning, product design, some raw materials procurement and a few direct stores.

Zhou clearly understands that his company is at the center of the whole production and operation chain, and a lot of information and data are in his own hands. How many orders should be placed with which supplier and how many products should be sent to which region are all monitored by themselves. What about rice? Bang Wei attaches great importance to the upgrading and development of information systems, which is exactly what Metersbonwe Bang Wei did? The second purpose of raising funds in Bang Wei IPO.

Regarding the specific listing time and future development plan of IPO, Zhou told the Financial Weekly reporter that the specific listing time is waiting for the notice of the CSRC, and the company is actively communicating and coordinating with the CSRC. At the same time, Hua Fu Investment, as the major shareholder of Shanghai Smith Barney, will not make any investment in other fields in the short term. Will it be Metersbonwe Bang Wei? Making Bang Wei bigger and stronger is the only goal at present, and it is also the main purpose of this IPO.

Contact information of Metersbonwe, Bang Wei and Bang Wei

Metersbonwe Bang Wei Bang Wei official website:/

Me and. Under Metersbonwe Bang Wei Bang Wei; City official website:/

The Basic Idea of Metersbonwe, Bang Wei and Bang Wei

Basic business philosophy-

Concentrate

"Focus on one place", focus on superior resources, focus on casual wear in the clothing industry, and be deep, detailed and refined in this field;

Focus on the Chinese mainland market in the next three to five years, and don't explore the international market easily, blindly or in vain. Only when the leading position in the domestic market is established and stabilized will we consider expanding overseas markets.

Metersbonwe Bang Wei Bang Wei brand focuses on 18 ~ 25-year-old young and energetic consumers, and will never change and extend easily.

Stay alert

The top leaders of the company have a strong sense of crisis and vigilance, and they are not complacent because of their staged success. They are always calm and cautious in their actions, "walking on thin ice with trepidation".

Enterprise quotation

According to objective laws, it is not normal for everyone to report good news and everyone to report bad news. Especially when everyone applauds, it is easy to produce complacency and blind self-confidence, which is the biggest crisis.

What you think in your heart is what you will achieve. Character determines fate. Many comrades have broadened their horizons, but their hearts have not improved. They were carried away by victory, and their eyes were low and dangerous.

The enterprise is still in the stage of starting a business, but now the platform for starting a business is different. If everyone has this mentality, it is very dangerous.

There are rules for big things, and mistakes are often made in small things. We must be strict with the details and be alert to the fact that "the embankment of a thousand miles is destroyed by the ant nest."

rhythm

The company emphasizes the important role of fast pace in development. Always one step ahead of the market in strategic planning and one step ahead of competitors, and emphasize and have firm execution in strategic implementation.

The company pays attention to Zhang Chi. In some transition periods of enterprise development. Emphasize the importance of hard work and solid foundation to sacrifice the rapid development in a short time.

In the supply system. Pursue the optimization of production efficiency and resource allocation efficiency, establish a planned rapid system: rapid response, rapid supply, rapid consumption, rapid change and rapid update, and take the global highest efficiency-the total supply chain cycle of 22 days as the competitive goal.

quality

Strengthen the consciousness of total quality management and preventive quality management, and create quality management based on consumer demand. The product quality is better than that of similar competitors with the same price, and the product price is lower than that of similar competitors with the same quality.

At the same time, the company pays attention to avoid unnecessary or beyond brand positioning quality in product development and production to ensure cost advantage and brand consistency.

expense

Enterprise quotation

Any powerful enterprise in the world is cost-saving, and luxury enterprises are hopeless. It is shameful to waste money.

What exactly is cost management? It's not just about increasing revenue and reducing expenditure. Creating value is also a kind of cost management. Control and creation complement each other. In the past, when talking about cost management, people often thought of control, but forgot to create control.

Enterprises pursue input-output optimization and overall cost optimization. In terms of products, specifically, the weighted average cost remains low, the annual average price increase rate remains scientific, and the average cost of market competition remains low.

Basic management concepts-

seek common ground while reserving differences

There is no unity without tolerance, and there is no management without mind. Every member of the company should carry out the "democratic decision-making" of the group; Centralized authorization "policy. While maintaining the consistency of goals, we should also listen, tolerate and respect the different opinions of a few employees. Seeking common ground while reserving differences is the concrete embodiment of "harmony is precious" and an indispensable means to achieve unity.

Seeking common ground while reserving differences is not a loss of principle, nor is it true or false, right or wrong. All members of the company must "seek common ground while reserving differences" on the premise of safeguarding the interests of the company and not violating the company culture, system and code of conduct.

Enterprise quotation

"The gentleman and different. Villains are at odds. " We should seek common ground while reserving differences. From the source to the terminal, the general direction and goal must be the same. The specific working method can be different according to the individual characteristics of the equipment.

combine/join forces (with sb)

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In the early days of the company's development, it relied solely on personal charm and talent strength. Now it depends on the organization. Through the power of organization and team learning, ordinary people become excellent, and excellent people become more excellent.

Complex things are simplified, simple things can be done, and we ordinary people also want to make extraordinary achievements. We must rely on teams and collectives. Personal energy, even an atomic bomb, is limited.

A person's personal wisdom is third-class. A person who has his own wisdom and can achieve others' wisdom is second-rate, and a person who has also achieved team wisdom is first-class.

Enterprise management leaders should rest assured of their superiors, let go of their subordinates and colleagues and departments around them.

There is no perfect individual, only a perfect team: no one can finish a job. Only a complete team can guarantee the perfection of the work.

Give humanity

Enterprise quotation

Humanized management is a kind of leadership art, which needs us to study deeply. If it's just control, then leadership is actually just a tool.

Leaders should have both authoritative influence and non-authoritative influence, which is mainly reflected in personality charm. This requires endless training for leaders, not only to improve their professional level. The non-professional level is more important.

Leaders at all levels of the company should communicate well from different angles. They should also have fun and tacit understanding after work. A tacit understanding between people can get twice the result with half the effort.

Do things seriously. Be sincere; Do things with your heart and be calm.

To be a leader is to be a man. Being a leader is to help others, guide others and lead others to do things. The charisma of a leader contains guidance and guidance to his subordinates.

Create a good working environment so that all employees in the company can work (enthusiasm+talent+happiness).

Rational and pragmatic

Enterprise quotation

Do the right thing, do the right thing. Better be a turtle in the right direction than a rabbit in the wrong direction. Really hold a good attitude of "being the right turtle". Maybe it is the "right leopard".

The new way of thinking should be changed from sensibility to rationality, the new management mode should be changed from flexibility to rigor, the new working mode should be changed from focusing on results to focusing on process, and the new working process should be changed from extensive to meticulous.

Don't fathom the thoughts of leaders, seek truth from facts and act according to objective laws.

The company should deepen benefit management, rational investment and rational management. Management should start from one point, one point, one needle and one line.

Do not be romantic in management. Be rational and pragmatic. Do 1 0 million, earn 5 million, it is better to do10 million.

Investment should adhere to the "three principles": do not invest in projects that do not make money; Don't invest in projects that can make money but have no money (beyond your power); Don't invest in projects where no one can make money.

● Basic concepts of human resources-

Doubt should be used, and people should be suspicious.

Doubt is an eclectic and bold concept of employing people-the "doubt" here refers to incomplete understanding. The company believes that "the investment risk of human capital is the greatest, but the return is also the highest". As long as the company has a three-point grasp of talent, it dares to use it. Don't delay and waste talents, which others dare not do;

The "doubt" of employing people mainly refers to the restraint and supervision mechanism. People can't do whatever they want. They must act within the system, but the company encourages talents to challenge all existing processes and break new ones within the rules.

Advantages of employing people and disadvantages of accommodating others.

"I was born useful", as an independent individual, everyone has his own advantages and specialties. The company will continue to create a fair, open and just mechanism and atmosphere that can give full play to everyone's strengths. Let every employee find a stage to display their talents and be "useful and specialized".

"No one is perfect" and "People with outstanding advantages often have obvious shortcomings". The company has the scale and mind to accommodate the shortcomings of each member, but we will transform the shortcomings and deficiencies of employees through continuous learning and growth.