1. Guide consumers to spend rationally and promote the prosperity and development of the market.

It is the responsibility of the whole society to protect the legitimate rights and interests of consumers.

3. Protect consumers' rights and create a fair consumption environment.

4. Solve consumption disputes and promote social harmony.

5. Vigorously promote the construction of social credit system.

6. Popularize and improve consumers' awareness and ability of self-protection, and guide consumers to spend scientifically, reasonably and civilized.

7. Protecting the legitimate rights and interests of consumers is the common responsibility of the whole society.

8. The whole society should make joint efforts to do a good job in consumer rights protection.

9. Improve the consumption environment and promote sound and rapid economic and social development.

10. Enterprises are the main operators of the market and the first responsible person for protecting consumers' rights and interests. They should operate in good faith and abide by the law.